Yes Theory

Yes Theory is a Egyptian, Canadian, and French digital media brand built around a YouTube  channel featuring Ammar Kandil, Matt Dajer, and Thomas Brag.

Yes Theory first gained national media attention with their message of inclusivity in the wake of terror attacks. They have been featured in a range of national and international media.

Their content has been praised as experiencing foreign cultures in "a fresh and authentic way"; and "consistently radiating positivity and promote living life with an open mind, exactly what YouTube and the world needs" The Irish Mirror described their videos as "so positive and inspirational".

They also make a point of trying to put themselves in difficult, mentally challenging situations, or in their words to "Seek Discomfort".

In 2017, Derin Emre had to leave Yes Theory. His Turkish visa was suspended in the US and he had to move back to Canada to acquire permanent residence. In 2018, Ammar Kandil was asked to leave Yes Theory by his dad, but he is so devoted to the movement that he co-created that he made the difficult decision to stay.