Emimusic

emimusic is a YouTube channel formerly maintained by British multinational conglomerate EMI, which was at its time one of the big four record companies. However, EMI was broken up in September of 2012, with its music arm being sold to Universal Music Group for $1.9 billion.

Around March 8, 2013, emimusic became the unofficial #1 most viewed YouTube channel, surpassing Machinima. It maintained the #1 spot until December 27, 2014, when PewDiePie passed the channel. During its reign, emimusic was the first channel to reach seven billion views.

From March 2011 to March 2014, emimusic's channel profile was unavailable to the public, rendering statistics during this time inaccessible. emimusic's #1 most viewed title was unofficial as it did not appear in YouTube charts for a time, possibly due to the channel's three-year unavailability period. RihannaVEVO took the official title as it passed Machinima on February 16, 2013, being then passed by PewDiePie on July 19, 2014.