Universal Music Group

Universal Music Group, or UMG for short, is a YouTube music channel maintained by American global music corporation Universal Music Group, a subsidiary of French media conglomerate Vivendi.

The channel was once the #1 most viewed YouTube channel, surpassing CBS in July-August 2007. It maintained this title until February 16, 2013, when almost all of its views were purged, leaving Machinima to claim #1. At one point, UMG had a 5 billion view lead over its closest competitors, which was gigantic at the time. The channel was the first to reach one, two, three, four, five, and six billion views.

In late 2007, UMG became the #2 most subscribed channel, only behind Smosh, who was its closest competitor in terms of subscriber growth.