Lyrical Lemonade

Cole Bennett originally founded Lyrical Lemonade as an internet blog when he was a high school student in Plano, Illinois, his mother came up with the name of the blog and also gave him a video camera. He soon began directing music videos for local Chicago rappers, including Vic Mensa and Chance the Rapper, which he uploaded on the Lyrical Lemonade channel, along with live show recaps, cyphers, documentaries and interviews.

The channel eventually expanded into other sub-genres of hip hop beyond the local Chicago scene, such as the emerging sub-genre SoundCloud rap. In 2016 and early 2017, he gained initial recognition working with artists such as Famous Dex, Lil Pump, Smokepurpp and Ski Mask the Slump God. He later directed numerous music videos for hit songs, which include Ski Mask the Slump God's BabyWipe, Lil Skies' Red Roses and Nowadays and YBN Nahmir's Bounce Out With That.

In May 2018, he became one of the most recognizable music video directors after directing the music video for Juice WRLD's Lucid Dreams, which peaked at number 2 on the Billboard Hot 100. The video has surpassed 400 million views on YouTube, becoming his most popular video on the channel. He has since worked with mainstream figures in hip hop such as J. Cole and Wiz Khalifa.

Videography
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