Jake Paul

Jake Paul (born January 17, 1997) is a YouTuber most known for his widely mocked music video "It's Everyday Bro". Paul is the brother of fellow YouTuber Logan Paul. Both were originally viners before moving to YouTube following Vine's shutdown. Both brothers are seen as cringy due to their percieved obnoxious attitude and content, coming to a head with the aforementioned music video.

Criticism
On June 1, 2017, Paul released a music video on his channel called "It's Everyday Bro", which featured the line "5 mil on YouTube in six months/Never done before/Passed all the competition man/PewDiePie is next". PewDiePie responded to this line with the video "JAKE PAUL" which humorously broke down every single flaw of the music video, including the line "England is my city".

Many other YouTubers followed suit, including Elvis the Alien and Peladophobian. However, these videos recieved a sizable, although later fought off, backlash from fans of Jake Paul, also known as Jake Paulers, whose comments were mostly poorly written ad hominems.

PewDiePie later mocked these comments in the video "JAKE PAUL IN THE TITLE".

Many requested YouTuber iDubbbzTV to create another one of his legendary Content Cop videos on Jake Paul, but others pointed out that it would just give Jake more attention.

The situation has since died down, but "England is my city" became somewhat of a full-scale meme following the saga, with many joke videos, such as word replacement remixes, being made with the video.

Jake Paul has also been criticised for making scripts for every one of his videos and clickbaiting.