Downward Thrust

  Tone Loke, also known as Downward Thrust, is an American YouTube video game reviewer, opening his YouTube channel May 23, 2016. He reviews video games, gaming market statistics, and business practices of video games and their publishers.

It is seen and acknowledged in many videos that Downward Thrust's real name is Tone Loke.

About
Downward Thrust opened his channel on May 22, 2016. Many of his videos review video games, where he accounts for his personal experience with the game/franchise as well as critic and user review scores on sites like Steam and Metacritic. His videos also discuss marketing statistics in video games and its impact on the game’s development and public reception. Segments on Downward Thrust's channel include “Did It Fail,” where he reviews the effect of market trends and reception on a game prior to release and “Buyer Beware,” where he talks about his first impressions of a game before its release date and reviews the game in its current state.

Career &  Personal Life Loke grew up in California and revealed a small amount of his personal life during a vlog he uploaded in May 2017. He studied business administration in college, and eventually entered graduate school where he got his Masters in Business Administration (MBA) and a Masters in Marketing. Loke recalls wanting to live out the “corporate dream” when he was younger.

After graduate school, Loke worked in multiple business analyst positions, and he attributes the structure of his videos to his early career, where he would present information to business owners and stock holders on a regular basis.

Loke applied as an analyst in an insurance company, where he was eventually hired with 6 others out of 600 applicants. Although he enjoyed his first few weeks, Loke felt he had very little say in his job and said the company “treated their employees like zombies.” He quit and started his channel, naming it after one of Zelda’s signature abilities.

Loke eventually did a face reveal during a vlog (why it is hard to be an honest YouTuber), addressing his relationship with his audience, as well as YouTube copyright claim and his own personality. He dislikes vlogs, but chooses to do them for informal announcements.

Loke says he is not an “emotional” person, and rarely feels strongly regarding breakups or withdrawal from friends. He also claimed the only time he cried was during the movie The Last Samurai for “how beautiful it was.”

  Controversy

CI Games and Review Embargo
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