3GI

      

3GI Industries, or simply 3GI, is an American YouTube channel founded by Grant Duffrin. Their videos mostly consist of comedic DIY skits, animations, and music. 3GI Industries is well known for their comedic use of the DreamWorks character and film franchise, Shrek. The channel was created on April 27, 2006 but they didn't create their first video until April 8, 2008. 3GI became hugely popular with their collaboration video Shrek Retold, a recreation of the first Shrek movie.

Content

Super Smash Tournament

Super Smash Tournament is a series based on the Super Smash Bros video games. The videos consist of a tournament where several costumed Super Smash Bros characters fight with props and pyrotechnics. Sometimes they'll have different commentators and hosts in some of the videos such as Khonjin, Frank Howley, etc. The series has also parodied the controversy of violence in video games.

The third and sixth part are a combination of fights and behind the scenes. The fifth part was a live event done at a live convention, Super Smash Con. There are currently six episodes, starting on August 27, 2010. On April 25, 2024, the final episode premiered with NB and David Liebe Hart as guest commentators.

Shrekfest

Shrekfest is an annual event held at Madison, Wisconsin which celebrates the Shrek films and character. It started in 2014, when a hoax spread on Facebook about a Shrek festival. 3GI Industries decided to make it real and held their first Shrekfest at Demetral Park. There have been over eight Shrekfests and later became an event about love and equality. Some of the events held include several contests, live music performances, and a screening of the first Shrek film.

In 2020, 3GI held their first Shrekfest Online where users can submit art, music, animations, cosplay, stories, etc. The event was held online due to the rise of the COVID-19 pandemic. The same would be done for 2021. but in 2022, Shrekfest was held again but at Milwaukee, Wisconsin.In 2023, 3GI would hold their last Shrekfest in Humboldt Park.

Shrek Retold

Shrek Retold is a collaboration video recreating the first Shrek movie from 2001. The video has over 200 creators in different styles such as live action, animation, stop motion, etc. Some collaborators include UnikoJoe, Christine Chandler, SilvaGunner, theneedledrop, Narmak, AfroNinja360, Andrei Terbea, David Liebe Hart, etc. The trailer was released on November 15, 2018 and the film was live-streamed on November 29, 2018.^{[citation needed]}

Shrek Retold was critically acclaimed and became 3GI's most viewed and popular video. News station, Vice Media called Shrek Retold "A nostalgic fever dream". Several YouTubers and articles gave positive responses and reviews such as YourMovieSucksDOTorg, Schaffrillas Productions, Sr Pelo, etc. One difference between this and other recreation videos is that this has original voice acting and music unlike reusing audio from the original property.

The full soundtrack was released on December 21, 2018 and the film was released on VHS on November 29, 2019. When asked if there would be a remake of the second Shrek film, 3GI founder Grant Duffrin made an hour long YouTube video saying he wouldn't because the first film was already hard to make. But soon another collaboration video was created called Sonic Rebuilt, based on the Sonic OVA. On April 22, 2021, 3GI released the teaser for Shrek 2 Retold, which is a collaboration remaking the second Shrek film originally released in 2004. The fan film is planning to be released on September 3, 2023 in The Oriental Theatre in Milwaukee, Wisconsin.^{[citation needed]}

Sonic Rebuilt

Sonic Rebuilt is another collaboration video recreating the Sonic the Hedgehog OVA made in 1996. Just like Shrek Retold, the video has 200 collaborators with different styles. One difference is instead of dubbing over Shrek Retold with the creators own voices and sound effects, audio from the original Sonic OVA was used. Sonic Rebuilt was live-streamed on March 6, 2020 and while not garnering the same infamy as Shrek Retold, it was relatively successful and positively received.

Another thing similar with Shrek Retold was the question of a sequel to Sonic Rebuilt, to which Grant said that it would be difficult was well.

Trivia

• Shrek Retold is available on VHS as well as the full album on YouTube.
• They also collaborated with Cinemassacre in the AVGN episode, "Shrek: Fairy Tale Freakdown".
• Grant Duffrin has said that he loves Shrek in an unironic way, contrary to how popular of a meme Shrek is on the internet.
• Shrek 2 Retold was originally going to be a fan remake of Austin Powers: The Spy Who Shagged Me.