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Adeola Ash is an American[citation needed] commentary and beauty YouTuber. She is known for her videos about pop culture, specifically about Black people in the Korean wave and social issues within K-Pop.[citation needed]

Content[]

Adeola started out making beauty tutorials, vlogs, and reaction videos. Her channel now focuses on sharing the stories of pop culture figures and changemakers, especially those within the Korean wave.[1][2] She also dissects social issues present in the entertainment industry, with a focus on K-Pop and its corresponding fandoms.[3][4]

Her videos about Black celebrities have garnered a lot of support, followed by her videos about inclusivity and anti-blackness within the K-Pop industry.[5][6] Her most popular video tells the story of Han Hyunmin, South Korea's first model of mixed African descent. Another one of her most notable videos delves into K-Pop's long history of racism.[7][8]

This video caused a storm in the K-Pop sphere, with fans starting a hashgtag: #ListenToUs, to urge K-Pop companies to hear their grievances.[9] Her video also resulted in a #1 trending hashtag in Thailand, with over 300k tweets.[10] In addition, her video on an Indian K-Pop trainee went viral, driving thousands of people to support the young artist.[11]

Adeola is outspoken about inclusivity in the beauty industry as well. She has participated in diversity campaigns for K-Beauty and been part of measures to reduce racial profiling in beauty stores.[12][13][14][15] Adeola also has a series called #AshFreeSpf where she documents sunscreens that do not leave a white cast on the skin.[16]

Trivia[]

  • Her favorite K-Pop group is Blackswan.[17]
  • Her celebrity crush is actor Kofi Siriboe.[18]
  • She is a fan of Enny, Little Mix, and Will Jay.[19]
  • One of her holy grail skincare products is Laneige Cream Skin.[20]

References[]

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