Adeola Ash is an American[citation needed] commentary and beauty YouTuber. She is known for her videos about pop culture, specifically about Black people in the Korean wave and social issues within K-Pop.[citation needed]
Content[]
Adeola started out making beauty tutorials, vlogs, and reaction videos. Her channel now focuses on sharing the stories of pop culture figures and changemakers, especially those within the Korean wave.[1][2] She also dissects social issues present in the entertainment industry, with a focus on K-Pop and its corresponding fandoms.[3][4]
Her videos about Black celebrities have garnered a lot of support, followed by her videos about inclusivity and anti-blackness within the K-Pop industry.[5][6] Her most popular video tells the story of Han Hyunmin, South Korea's first model of mixed African descent. Another one of her most notable videos delves into K-Pop's long history of racism.[7][8]
This video caused a storm in the K-Pop sphere, with fans starting a hashgtag: #ListenToUs, to urge K-Pop companies to hear their grievances.[9] Her video also resulted in a #1 trending hashtag in Thailand, with over 300k tweets.[10] In addition, her video on an Indian K-Pop trainee went viral, driving thousands of people to support the young artist.[11]
Adeola is outspoken about inclusivity in the beauty industry as well. She has participated in diversity campaigns for K-Beauty and been part of measures to reduce racial profiling in beauty stores.[12][13][14][15] Adeola also has a series called #AshFreeSpf where she documents sunscreens that do not leave a white cast on the skin.[16]
Trivia[]
- Her favorite K-Pop group is Blackswan.[17]
- Her celebrity crush is actor Kofi Siriboe.[18]
- She is a fan of Enny, Little Mix, and Will Jay.[19]
- One of her holy grail skincare products is Laneige Cream Skin.[20]
References[]
- ↑ https://youtu.be/RNURB9EVJ6w
- ↑ https://youtu.be/RRQADhgsbnE
- ↑ https://youtu.be/3-ZxgWaydfc
- ↑ https://youtu.be/pWRJ637fpfc
- ↑ https://youtu.be/G-9cnDXp82s
- ↑ https://youtu.be/jeFEto6PsvY
- ↑ https://youtu.be/ntPVbVLWIkY
- ↑ https://youtu.be/AQ0tR4RXMHY
- ↑ https://twitter.com/calderon_ashle/status/1345434701423665156?s=20
- ↑ https://youtu.be/7q9_Tb16N64
- ↑ https://youtu.be/o7p3F4A1ssI
- ↑ https://www.instagram.com/p/CHUWF8RnE1r/
- ↑ https://www.today.com/style/ulta-responds-employee-claims-brand-encourages-racial-profiling-t160734
- ↑ https://wwd.com/beauty-industry-news/beauty-features/sephora-employees-inclusion-learning-program-1203239521/
- ↑ https://www.pressreader.com/usa/wwd-digital-daily/20190816/281565177403476
- ↑ https://www.instagram.com/stories/highlights/17898833335605520/
- ↑ https://youtu.be/7q9_Tb16N64
- ↑ https://youtu.be/7q9_Tb16N64
- ↑ https://youtu.be/7q9_Tb16N64
- ↑ https://www.instagram.com/p/CBmOu5hHh90/