AlzheimersResearch UK is an English YouTube channel and an organization about Alzheimer's disease. They are known for making a series of videos, called A Walk Through Dementia.
History[]
Organization[]
The organization was founded in 1992 as a research project, which their purpose is to cure dementia through research.[1] In 1994, they did a fundrasing launch at the House of Lords.
Since then, they funded over £171 million ($217,187,100 USD).[2]
Channel[]
The channel was created on March 3, 2011, and began uploading on the same day. On that day, they uploaded 4 videos. In 2016, they made their first viral series, A Walk Through Dementia, one of which has over 3.2 million views.
Content[]
On their channel, they upload interviews, along with promotional content.
Series[]
A Walk Through Dementia[]
This is one of their most influential series on the channel. The series is showing how it looks like being someone with dementia, as a promotion of the Google Cardboard app.
#Glitterbrows[]
#Glitterbrows is a series where the most popular YouTubers in the U.K. put on glitterbrows to support the fight against dementia.
[]
#ShareTheOrange is a series where they demonstrate dementia with an orange, which an orange represents a memory, and with Alzheimer's, the links to the "cells" are damaged, resulting memory loss. They also mentioned that a brain with Alzheimer's can weigh 140 grams less than a healthy brain, which is a weight of an orange.[3]
#MakeBreakthroughsPossible[]
#MakeBreakthroughsPossible is a promotional series promoting their film, Make Breakthroughs Possible.
For A Cure[]
For A Cure is a series talking about dementia and talking about how Alzheimer's Research UK will find a cure to dementia.