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Gempak (previously known as Astro Gempak) is a Malay digital entertainment platform owned by MEASAT Broadcast Network Systems Sdn Bhd (Astro) and Astro Malaysia Holdings Berhad that was introduced in June 2012. Gempak offers exclusive content, videos, entertainment news and the latest information, tips and tutorials, current lifestyle, and television drama series. locals and overseas.
History[]
Astro introduced the Astro Gempak platform in 2012 intended to promote Malay programs broadcast on the Astro television channel on a digital platform. In the initial stage, the content was only promotional clips from TV shows. Astro then absorbed a Murai entertainment portal into Astro Gempak. The contents of the Gempak platform then expanded with the publication of articles from the entertainment world.
Gempak targets the millennial Malay group (teenagers aged 18-34) as a target audience.
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