Bonobos is an American apparel company that designs and sells menswear. It was founded in 2007 by Andy Dunn and Brian Spaly.
History[]
Bonobos was founded by Spaly, who began designing men's pants at Stanford Business School. Eventually, he and Dunn, who were housemates, pursued a clothing project as a business opportunity.
Initially, the brand was launched exclusively online. Dunn cashed in his 401(k) to build bonobos.com and raised a round of angel investment. Dunn then moved to New York with 400 pairs of pants that he picked, packed, and shipped from his Union Square apartment.
In 2012, Bonobos closed a strategic minority investment round led by Nordstrom, with participation from existing investors. In tandem, Bonobos partnered with Nordstrom to sell the brand’s clothing in their stores and website. Bonobos furthered its offline reach in May, opening its first standalone Guideshop location in Boston. By 2013, Bonobos had opened additional Guideshop locations in other American cities.
In 2017, Walmart announced it was purchasing the brand for over $310 million, making it a subsidiary within its fashion department. Dunn remained with the company after the purchase. He became Walmart's senior vice president of digital brands, which also included Allswell.
In 2023, fashion retailer Express and management firm WHP Global agreed to acquire Bonobos from Walmart for a combined $75 million. Express would obtain the operating assets and liabilities for $25 million and WHP Global would obtain the brand for $50 million, with Express agreeing to license the brand rights in exchange for royalty fees.
Channel[]
The channel was created on February 18, 2006, and the first video was uploaded on November 17, 2011. The channel uploads commercials of their attire.
