Cooler Master Co., Ltd. is a Taiwanese computer hardware manufacturer headquartered in New Taipei, Taiwan. Founded in 1992, the company produces computer cases, power supplies, air and liquid CPU coolers, laptop cooling pads, and computer peripherals. Alongside its retail business, Cooler Master also is an original equipment manufacturer of cooling devices for other manufacturers including nVIDIA (VGA coolers), AMD (CPU coolers), and EVGA (motherboard heatsinks). The company has sponsored major eSports events. Some of Cooler Master's products have won awards including the iF product design award.
Products[]
The company in March 2020 continues to release its own gaming headsets, with products like the MH670 headphones allowing customization through the Cooler Master configuration app, named Portal. It also makes e-sports mice.
One of its main current brands is the Hyper 212 Evo CPU cooler, which PCWorld says is "arguably the most popular CPU air cooler for the budget-minded crowd wanting to upgrade from the stock options." The company also makes PC cases. Air coolers to go on the cases are also made by Cooler Master, for example specifically for the Threadripper.
In January 2020, the company changed its applicator style to a new wide-tipped applicator, with Cooler Master stating that it was to alarm fewer parents about the older syringe shape.
Subsidiary brand[]
CM Storm is a subsidiary brand created in 2008. Products are developed using research collected from partnerships with gaming organizations in eSports including Mousesports and Frag Dominant. In September 2009, CM Storm launched the Sentinel Advanced mouse with a programmable organic light-emitting diode display. In January 2012, CM Storm launched the QuickFire Ultimate keyboard. In January 2013, CM Storm launched the Sirus S gaming headset featuring an inline remote with volume control and microphone mute button. As of 2018, Cooler Master no longer sells products under the CM Storm brand.
YouTube channel[]
Cooler Master joined YouTube on January 22, 2008. The first video it posted was the HAF-X desktop gaming case, on May 25, 2010.
Cooler Master has three other channels, Cooler Master Gaming (joined November 20, 2008), Cooler Master Europe (joined May 21, 2013), and Cooler Master Italy (joined January 22, 2013).
