DealDash is an American company that operates an online auction and shopping platform. It was founded on February 22, 2009, by William Wolfram.
History[]
DealDash was founded in 2009 by Wolfram, who was a 16-year-old Finnish entrepreneur at the time. He had lost $20 bidding unsuccessfully for a MacBook on an earlier penny auction site. Wolfram had generated approximately $500,000 in affiliate sales a year earlier buying popular YouTube videos for $50, borrowed from his mother, then collecting revenue from affiliate marketing links he would add. He used the money he had saved to start the company.
DealDash obtained early financing from Tekes. It later raised approximately $1.5-$2 million in venture financing from the CEOs of Rovio Entertainment and Carbonite. The company grew quickly, quadrupling its revenue yearly for its first three years.
Consumer organization Truth in Advertising reported that a DealDash television commercial shows an individual named "Roseanna" winning a $349 KitchenAid stand mixer for "less than $25". Small print explains she bid 761 times on that mixer, which cost her over $456, plus the $25 "price" she won it for, meaning she paid closer to $481 - well over the stated $349 retail price. Both Truth in Advertising and Consumer Reports noted that DealDash's own terms of service tell users that they are likely to spend more than the retail cost for products and are unlikely to save money using the site. Due to this, and to the allegedly premium products on offer being generic items manufactured by companies with links to Wolfram, DealDash faced a lawsuit in 2017, later being dismissed eight months later.
Channel[]
The channel was created on October 2, 2013, and the first video was uploaded on January 30, 2018. The channel uploads commercials and videos of products up for bid.
