Roberto Daniel Pumar (born: February 29, 1960), better known online as El Reino Infantil, is an Argentine businessman from the record industry, known for the founded label and directed by him, the Leader of Music. Pumar founded his company Leader Music in 1982, now known as Leader Entertainment.
History[]
Throughout 33 years, Roberto became the owner of several important catalogs. It is one of the main driving forces of the tropical movement in Argentina. Gilda, Antonio Rios, Ráfaga, and Ricky Maravilla are among the artists who grew up with the company. Internationally he took licenses of catalogs of companies such as Fonovisa (GrupoTelevisa) with which he collaborated in the local development of artists such as Cristian Castro, Paulina Rubio, Thalía, Lucero, and Los Bukis (Marco Antonio Solís).
Growth In Popularity[]
In recent years he has also published Argentine artists from other musical genres such as: Patricia Sosa, Valeria Lynch, Baglietto-Garré, Lito Vitale, Hilda Lizarazu. Towards the year 2002 began to incorporate the area of films representing in South America studies of cinema editing more than 200 films or in what it is musical videos it represents in South America to Eagle Rock, catalog of concerts that includes artists of the size of Rolling Stones, Phil Collins, Queen, Peter Gabriel, Diana Krall, Santana, David Bowie and more.
Present[]
The company began the development of the digital area in 2005. This allowed Leader Music to become one of the leading companies in the positioning of content on the Web, managing various YouTube channels. In this area his team reached 8 certifications on YouTube and his company has the category of YouTube Premium Partner.
YouTube Partnerships[]
In 2015, YouTube informed him that his company had been established as the creator of content No. 1 of Argentina, Chile and Peru. In 2016 the YouTube channel "The Children's Kingdom" exceeded 3.5 billion views, consolidating as the YouTube channel No. 1 in the Spanish-speaking ranking (according to the Social Blade ranking). The Children's Kingdom is currently the Spanish-speaking pre-school channel with the most daily views of YouTube, reaching 12 million views per day.
Leader Music Today[]
Today, Leader Music stopped being a purely musical company and began to expand its business units towards entertainment in general. So Roberto decided to change the name to Leader Entertainment, a more comprehensive term. In this new stage, new areas such as Merchandising were included in the company (backpacks, notebooks, stuffed animals, items for parties, etc.); mobile apps; video game; and a broad digital structure that allows you to study the needs of the audience in networks and develop products globally.
Channel milestones[]
Note: The following dates are according to Social Blade. Dates may vary by one or two days due to differences in time zones.
Subscriber milestones[]
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- 58 million subscribers: ???
- 59 million subscribers: August 9, 2023
Video view milestones[]
- 1 billion views: ???
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- 56 billion views: ???
- 57 billion views: ???
- 58 billion views: August 16, 2023