| “ | EA Sports. It's in the game. | ” |
―slogan | ||
Electronic Arts, commonly abbreviated as EA, is an American video game company that was founded on May 27, 1982 by Trip Hawkins. They are known for established franchises such as Need for Speed, The Sims, Apex Legends, and the FIFA and Madden NFL series under their EA Sports division.
Overview[]
EA is known for its games, such as The Sims, Need for Speed, and their EA Sports games, such as Madden, Fifa/FC, etc. The company is known to many as "money-hungry" due to their high prices on virtual items/offers. The EA YouTube channel was created on September 28, 2005, but their first video was uploaded on February 23, 2007. Electronic Arts uploads gaming showcases and trailers. They make videos about their new games, to advertise them and persuade people to buy them.
Criticism[]
Typically, gamers view EA as "greedy", "corporate", or "money-hungry" which eventually became their signature attitude. An example of this is when EA announced that Star Wars Battlefront II would have loot box mechanics. This caused an outrage among players, who felt that EA was relying too heavily on microtransactions and encouraging a pay-to-win system.[1] EA also decided to lock more iconic Star Wars characters, such as Darth Vader or Luke Skywalker, behind an extremely high price, requiring at least 40 hours of intense grinding or microtransactions to unlock.[2] While EA did backpedal on this, people still viewed the changes as a cash grab, since heavy grinding is still required to have enough currency to purchase a character.
Trivia[]
- Despite being disliked by a vast amount of people, it still remains as the second-largest gaming company in the Americas and Europe by revenue and market capitalization.
- EA had been a pioneer of early home computer gaming.
- Their comment on the infamous loot box case in Star Wars Battlefront II is the most downvoted comment on Reddit, with 668K downvotes as of 2025.[3]
- Andrew Anthony, the guy who voiced the EA Sports intro, has met several fans who attempted to do the intro like him, and has provided a tutorial on how to pronounce the intro (seen through unofficial uploads).
- Their greed has inspired several memes related to money.
References[]
- ↑ https://www.ign.com/articles/2019/08/26/star-wars-battlefront-2-loot-box-controversy-we-hit-rock-bottom-ea-dice-says
- ↑ https://www.destructoid.com/ea-backpedals-on-star-wars-battlefront-ii-hero-costs-and-its-still-not-enough/
- ↑ https://www.reddit.com/r/StarWarsBattlefront/comments/7cff0b/comment/dppum98/