Ethan Schulteis (born: August 25, 2002), better known online as The Amagi, is an American YouTuber and entrepreneur who gained popularity online for his anime reviews and videos where he explains the lives/origins of characters, locations, groups, and abilities from various anime and manga franchises; he particularly likes creating videos about the Naruto and A:TLA franchise.[1]
As of December 2022, his channel has amassed over 1,600,000 subscribers and over 400 million views.[2]
Ethan is the founder and CEO of Amagi Publishing, a media company that produces content for his channels along with multiple others including: The Amagi 2, The Amagi Hindi, ChannelFrederator, Cinematica, and more. In total he manages channels with over 6 million subscribers and 1.5 billion views.
Personal Life[]
Ethan Schulteis was was born on August 25, 2002 in Wisconsin, USA. He is the first child to Tim and Shelly Schulteis. [3] He participated in his local baseball, soccer, wrestling, bowling, and cross country teams as a kid and was also involved in musical theatre. He claims to have created multiple youtube channels as a child before eventually creating The Amagi.[4]
Creating The Amagi[]
Ethan Schulteis's dream job as a child was to be an animator/show runner. He claims in his video "The History Of The Amagi" that he tried to pitch a show to Nickelodeon at 12 years old. When Ethan didn't get a response from them he decided to create the show himself. He signed up for an animation class and created the first episode of his animated series titled "The Amagi". He created a channel of the same name and posted the episode to it. Due to the videos poor performance Ethan decided to not continue the series.
The channel laid dormant for 2 years until Ethan decided to begin posting again in 2018. Ethan explained that he was constantly trying different video formats to see what worked and what didn't. During this time period Ethan posted: Top 10 videos, news videos, and interviews.
On May 28, 2019 Ethan tried out yet another video format, covering fictional histories. He posted "The History Of Lavabending", and the video went viral amassing over 1 million views.[5]
After seeing the success of that video Ethan dived full force into that format creating over 150 videos going over the Avatar franchise in the following months.[6]
Due to the success of his Avatar videos, The Amagi passed 100,000 subscribers on June 28, 2020.
Partnering With Wiki's[]
On July 5th, 2020, it was announced that The Amagi had partnered with the Avatar Wiki to help create Avatar content for his channel.[7] Throughout the following months The Amagi made similar partnerships with other wikis including: Narutopedia, the Attack On Titan Wiki, Hunterpedia, and more!
| “ | Hi all!
By nature, wikis are all about collaboration and achieving synergy, but that idea doesn't have to end at the borders of the Fandom platform; it goes way beyond that to touch all Avatar fans. As such, I am pleased to announce that the Avatar Wiki has struck a partnership with the (among others) Avatar-centric YouTube channel The Amagi! You can already find several "History of" videos that are based on our very own wiki articles, and building on our vast encyclopedic database, the channel has recently started tackling frequently asked questions and Avatar news in their Avatar Questions and Avatar News videos. |
” |
Covering Anime[]
At the end of 2020 Ethan saw that fans where losing interest in A:TLA content, so he began experimenting with different franchises. On November 20, 2020 Ethan posted "The Life Of Kurama (Naruto)" and the video blew up, peaking at #22 on trending and amassing over 10 million views.[8]
After seeing the success of the Kurama video Ethan dived full force into the franchise focusing on posting primarily Naruto content.[9] This proved to be the right decision, because his channel blew up passing 500,000 subscribers a few months later on January 31st, 2021. Ethan continued releasing daily Naruto content posting over 100 videos on the topic in the following months.
Not wanting to be stuck covering a single franchise again, Ethan began experimenting with different animes. He began hiring additional voice actors from popular channels such as: ChannelFrederator, Get In The Robot, and Top 5 Scary Facts.[10]
Ethan found that his fans responded well to different anime content besides just Naruto and began diversify his content. The following months he began to post hundreds of videos on a wide variety of different animes. Due to this his channel saw another spike in growth, and on August 20th, 2021 The Amagi passed 1 million subscribers.[1]
Channel Rebrand[]
In July of 2021, Ethan announced that his channel "The Amagi" would be undergoing a channel rebrand. He stated that the rebrand would include: a new logo, channel art, in video graphics, thumbnail designs, and more.[11]
The Amagi 2[]
On February 15th, 2021, Ethan announced on his community tab that he created a new channel called "The Amagi 2". He stated that the channel was created for the sole purpose of covering the lives of live action fictional characters (rather than animated ones like his main channel).[12]
On February 19th, 2021, Ethan posted his first video on the channel titled "The Life Of Homelander (The Boys)". In the following months the video has amassed over 2,000,000 views, becoming the most viewed video on the channel. [13]
Ethan continued to post weekly videos on the channel, focusing primarily on the Karate Kid/Cobra Kai franchise. [14]
On July 9th, 2022, Ethan announced that he will be covering live action characters on his main channel "The Amagi" along with animated ones, and will be switching the focus of the channel to covering real life history.[15]
The channel now has over 75,000 subscribers.[16]
Ethan Schulteis[]
On June 23, 2017 Ethan created his vlog channel titled "Ethan Schulteis". Over the following years Ethan posted numerous vlogs on the channel. When His main channel "The Amagi" began to gain traction, he decided to private the videos on his vlog channel.[17]
On September 21, 2020, Ethan posted a video titled "Wisconsin Dells Vlog". The video covered a trip him and his family took celebrating The Amagi passing 100,000 subscribers. His vlog was edited by Bryce Halls video editor JROD. The video currently has over 200,000 views.[18]
Despite only having one video on the channel, it has amassed over 30,000 subscribers.[17]
The Amagi Hindi[]
In the summer of 2021 Ethan discovered that an India creator was stealing his content and reuploading it in Hindi. Rather than taking down the channel, Ethan decided to acquire it and rebrand it "The Amagi Hindi". The channel was rebranded "The Amagi Hindi" on September 15th 2021.
On February 14th, 2021, The Amagi Hindi passed 100,000 subscribers.[19]
ChannelFrederator[]
On October 2nd, 2021, Frederator Digital announced that Ethan would be taking over their flagship Youtube channel "ChannelFrederator".[20]
On October 3rd, 2021, Ethan posted his first video on the channel titled "107 Owl House Facts You Should Know". In the following months the video has amassed over 300,000 views.
Since Ethans takeover of the channel, it has has gained over 100,000 new subscribers.
Under Ethans leadership the channel has posted 5 videos that have amassed over a million views and broke the record for the most liked video on the channel, "The Complete Despicable Me Timeline", with over 390K likes.[21]
Cinematica[]
On July 4th, 2022, after seeing the success of ChannelFrederator, Frederator Digital announced that Ethan would be taking over their other company owned channel "Cinematica".[22]
On July 5th, 2022, Ethan posted his first video on the channel titled "The Complete Stranger Things S1-S3 Timeline".[23]
Atomo Network[]
After Ethan began producing content for "ChannelFrederator" his videos began to get translated into spanish for Frederator Digitals spanish channel "Atomo Network".[24][1]
Subscriber Milestones[]
- 100,000 subscribers: July 27, 2020.
- 200,000 subscribers: November 7, 2020.
- 300,000 subscribers: December 11, 2020.
- 400,000 subscribers: January 7, 2021.
- 500,000 subscribers: January 31, 2021.
- 600,000 subscribers: March 3, 2021.
- 700,000 subscribers: April 13, 2021.
- 800,000 subscribers: May 24, 2021.
- 900,000 subscribers: July 11, 2021.
- 1,000,000 subscribers: August 20, 2021.
- 1,100,000 subscribers: September 28, 2021.
- 1,200,000 subscribers: November 18, 2021.
- 1,300,000 subscribers: January 4, 2022.
- 1,400,000 subscribers: March 15, 2022.
- 1,500,000 subscribers: May 29, 2022.
Awards[]
The Amagi[]
- Silver Play Button: July 27, 2020.
- Gold Play Button: August 20, 2021.
The Amagi Hindi[]
- Silver Play Button: February 14, 2021.
ChannelFrederator[]
- Silver Play Button: July 11, 2014.
- Gold Play Button: April 10, 2016.
Cinematica[]
- Silver Play Button: June 3, 2016.
References[]
- ↑ 1.0 1.1 https://www.youtube.com/channel/UCkbrlVKUj1hjQ9Bat0CvJLQ/
- ↑ https://www.youtube.com/channel/UCkbrlVKUj1hjQ9Bat0CvJLQ/
- ↑ http://pikastar.com/ethan-m-schulteis-height-facts-weight-measurements/
- ↑ https://youtu.be/BMxe3MeOa7M
- ↑ https://www.youtube.com/watch?v=6zOB7GhwQsM
- ↑ https://www.youtube.com/playlist?list=PLxjgtEU22VZengDIjgaYPhl0bKYRERQlm
- ↑ https://avatar.fandom.com/f/p/4400000000000001209
- ↑ https://www.youtube.com/watch?v=QqTOExAoL9M
- ↑ https://www.youtube.com/playlist?list=PLxjgtEU22VZfHvyHDSGZjByz4nQ3wnZAv
- ↑ https://www.youtube.com/watch?v=qESpXTX-gws
- ↑ https://www.youtube.com/post/Ugzz417qg5HBeMsjbbl4AaABCQ
- ↑ https://www.youtube.com/channel/UCkbrlVKUj1hjQ9Bat0CvJLQ/community?lb=UgzhOrPVBs8nqkfzevt4AaABCQ
- ↑ https://www.youtube.com/watch?v=Hu35G6cUvT0
- ↑ https://www.youtube.com/playlist?list=PLjhOmwgQHJ_MLbcvYEHCYbTG4TN_Z-YPd
- ↑ https://youtu.be/_1f2OqSRbVg
- ↑ https://www.youtube.com/channel/UCVlqm8Wc8AUd_JfaS8TFtcA
- ↑ 17.0 17.1 https://www.youtube.com/channel/UCfmsMC-1Y1dx3v1Oj-yzX6A
- ↑ https://www.youtube.com/watch?v=sg0znTrSrOM
- ↑ https://www.youtube.com/channel/UC0FIPg1xBBXTskwSso5LL5A/
- ↑ https://www.youtube.com/post/Ugwl9venssxCiGpPWAl4AaABCQ
- ↑ https://www.youtube.com/c/ChannelFrederator/
- ↑ https://www.youtube.com/channel/UCTyHgU6ddX9eXLeSr6KUoSQ/community?lb=UgkxzYupBJaNYw6P6Hs0eno9Pane5RiFQMhc
- ↑ https://www.youtube.com/c/cinematica
- ↑ https://www.youtube.com/c/AtomoNetwork