| “ | Official Energy Drink of eSports™ | ” |
―GFuel's slogan | ||
G FUEL is an American brand of caffeinated drink mix sold by Gamma Labs, based in West Babylon, New York.
G Fuel has had sponsorship deals with PewDiePie, KSI, DrDisRespect, FaZe Clan, Roman Atwood, JeromeASF, GeminiTay, DrDisRespect, XQc, Sonic the Hedgehog and famously Keemstar, which spawned an internet meme.
Formula Overview[]
A serving of G Fuel (12 US fluid ounces (350 ml) contains 150 mg of caffeine, which is considered to be higher than other energy drinks such as Red Bull and Monster Energy. The newly introduced cans of G Fuel contain 300 mg of caffeine, which is significantly more than Gfuel's energy drink competitors, but in line with recent canned energy drinks like Bang.
Controversies[]
Lawsuits[]
In April 2018, Gamma Labs settled a $118,500 lawsuit with California's Environmental Research Center over lead contamination in their G Fuel products. 18 samples of G Fuel were found to have contained enough lead content that warning labels were required, per California's Proposition 65.[1]
Employee Lay-Offs and Badmouthing[]
On June 16, 2022, Gamma Labs fired seven of its talent managers, citing "restructuring", a day after five of them reported its CEO, Cliff Morgan, for using a slur and making derogatory statements while on a team call. G Fuel did not make an official statement on the event, though it acknowledged Morgan had called employees "lazy motherfuckers".[2] The company also banned users who mentioned the event from their Twitch live chat. More than 75 content creators who were partnered with G Fuel announced that they were terminating their partnerships over the incident.
Flavor History[]
Consisting of a variety of different flavors such as fruit punch, green apple, and lemonade, the company also offers other flavors made for sponsorships with YouTubers, Twitch.tv streamers, Pop Culture Franchises and Esports gamers.
On January 3, 2019, G Fuel announced it was bringing back its previously discontinued pineapple flavor as a FaZe Clan-inspired flavor called "Battle Juice."
G Fuel announced the launch of its new Pink Grapefruit flavor on February 7, 2019. G Fuel said that Pink Grapefruit G Fuel would be available beginning February 13, 2019, in tubs and limited-edition collector's boxes, which include one tub and one Panther Pink shaker cup.
On March 15, 2019, G Fuel announced it will launch a ready-to-drink version in 16-ounce cans available in the summer of 2019 in four flavors: Fazeberry®, Blue Ice, Sour Cherry, and Rainbow Sherbet.
On April 9, 2019, G Fuel announced it will sponsor BLAST Pro Series Miami on April 13, 2019.
G Fuel's ready-to-drink version in 16-ounce cans became available to buy on G Fuel's website on July 15, 2019.
On August 14, 2019, G Fuel announced it was named to the Inc. 5000 for the fourth year in a row.
G Fuel and artist Mike Perry announced a new limited-edition raspberry lemonade flavor named "HYPE SAUCE" would be available for sale on G Fuel's website beginning September 12, 2019.
On September 26, 2019, G Fuel announced it will release a new Twitch-inspired flavor at TwitchCon San Diego on September 27, 2019. On September 27, 2019, G Fuel revealed that its Twitch-inspired G Fuel flavor is a sour grape flavor named "Sour Pixel Potion."
On October 16, 2019, G Fuel released a new lingonberry flavor called "PewDiePie," created in partnership with Swedish YouTuber PewDiePie.
On May 19, 2020, Keemstar's drink disappeared from G FUEL's website with many stating that G FUEL dropped Keemstar's sponsorship due to H3H3's video on him.
Discontinued flavors[]
In March 2018, G Fuel discontinued coconut, pineapple, and mystery flavor.
Flavor List[]
- Black on Blackberry Flavor
- Compound V Flavor
- Temp V Flavor
Gallery[]
