Matthew Lush (born: July 1, 1988), better known online as GayGod or Lush, is a vlogger, LGBTQ+ activist, and a longtime vegan. He joined YouTube in 2005 and was one of the first people to be invited into the YouTube Partner Program. His GayGod channel was wildly popular in 2007, being the #7 most subscribed channel at the time.
He was born in Long Island, New York. He has been vegan since 2006 and currently resides in California. Lush has 2 older siblings, a brother and a sister, and a younger brother. Matt stated that his father went to jail for doing very bad things when he was 5 years old. When Matt was in high school, he claims that he shut the world out because he was bullied. According to Matt, the bullying has taken a toll on his life and still is affected by it to this day.
On February 4. 2006, a young teenager by the name of Matthew Lush created a YouTube channel under the name GayGod. His earliest videos on this channel revolved around him (and occasionally friends) dancing around and lipsyncing songs. These videos got mildly popular views but it wasn't until Gay God sings to Vengaboys: Boom Boom Boom Boom that really sparked his popularity. After this, he started to post gay, vegan, and vlogging videos. Some of the most popular videos from this time period (2006 - 2007) are Coming Out, Death Threats, & For the Pervs. On June 15, 2018, Youtube terminated the GayGod Youtube channel following many third-party claims of copyright infringement. Matthew posted this on his Snapchat Story. His channel was reinstated the following day. The channel suspension caused a massive loss in subscribers.
The Lush channel was created on November 16, 2005. This is his Vlogging channel that used to showcase vlogs with his (ex) boyfriend Nick Laws, but then it became a vlogging channel for only Matthew. Matthew uploaded his last video on the channel on October 3, 2017. This channel has since been dormant.