| “ | If you get it, you get it! If you don't, you don't! | ” |
―HRH COLLECTION | ||
Alexandra Erika "Alex" Locke (née Peirce; born: May 13, 1984), better known by her business name and online alias HRH COLLECTION or Vibe rant Queen, is an American YouTuber, businesswoman, and jewelry designer. She is best known for her rant vlogs that she does in her car and in her home, as well as her jewelry line of the same name as her YouTube channel, HRH Collection.
| “ | I am not like romanticizing or fantasizing about Mao Zedong, ok? | ” |
―HRH COLLECTION | ||
Her YouTube videos blew up on TikTok in late 2021 and since then her channel has amassed over 450,000 subscribers on YouTube, more than tripling in two years.
Personal life[]
Alexandra grew up in Orange County, California and is of Greek and Swedish descent. She has described herself in high school as "having very few friends" and being "very fat". She has said that she was her heaviest in her junior year of college, describing herself as being "severely overweight". Since her college days, she has worked hard at maintaining a healthy weight and gives dieting advice to her subscribers. Locke is also very opinionated, and she is notorious for ranting in her videos for her hatred of tacky fashion, woke culture, "goody two shoes" nerds, and the city of Los Angeles.
Alexandra studied in Shanghai, China while earning her Masters Degree in International Business and learned Conversational Mandarin as a result. When she came back to the United States, the Great Recession hit and she struggled to find work. As a result she moved back into her parents' home in Orange County and began uploading YouTube videos as a hobby. As her channel grew, she quit her 9-5, moved out of her parents' home, and devoted her career to her growing jewelry line, HRH Collection.[2] Alexandra works with Judy, who is her assistant/friend at HRH Collection.
Despite always being opinionated, Locke has maintained she was never much of a political person. When the COVID-19 pandemic hit, however, it marked a shift in her content from fashion and lifestyle oriented to more of political and rant oriented content. Locke has expressed in numerous videos that she feels that the country is headed in an authoritarian direction. She feels that the mask mandates and lockdowns were beyond unnecessary, and a way to instill fear in Americans to keep us under control by the government.
Since she went viral in 2021, she has appeared on numerous conservative political podcasts who praise her for being so unapologetically outspoken for her views. She has also appeared on other shows such as IDubbbzTV’s “The Hot Seat" hosted by Daxflame, The Blaire White Project, and Dr. Phil.
She has a dog named Ming (after the Chinese model Ming Xi) plus a cat named Mao, and had a bunny named Bao. She was previously married to Nick Barsocchini. She married her second husband, Jason Locke, on June 16, 2022.
Alex announced her pregnancy with her first daughter in September 2023. She had the name "JonBenét" in mind as an idea to call her baby.
On May 3rd, 2024, she gave birth to her daughter and named her Liliette Bijou Locke.
Trivia[]
- Alex often gets mistaken for Lana Del Rey due to their visual similarities and shared aesthetics.[3]
- She calls her weekly vlogs "classes".
- She calls her haters "rodents" and "rats in the back of the class".
- She is a black belt in karate and can whoop your rodent ass.
- She speaks fluent Greek and conversational Mandarin.
- Alex was born deaf in her left ear.
- She coined the 60s bottom-wing eyeline term "Sleepy Droop".
- Alex had a "Lizzy Grant" era when she posted her early YouTube videos in which she appears with blonde hair, coquette accessories and girly indie pop songs playing in the background.[4]
- Her fans sometimes call her "Mother".
- She's skilled in driving manual cars.
- Alex sometimes has a runny nose problem which she calls "Nasal Drip".
- Her zodiac sign is Taurus.
- Alex was featured and won a suit on Judge Judy back in 2004.
- She is very active on Twitter.
Gallery[]
