Hasbro, Inc is an American toy company based in Rhode Island and is the owner of various toy and game brands, including, but not limited to, NERF, Transformers, Power Rangers, Beyblade, Furby, G.I Joe, Monopoly, My Little Pony, Baby Alive, Littlest Pet Shop, and Peppa Pig.
Overview[]
Hasbro was founded in Providence, Rhode Island, as Hassenfield Brothers in 1923, founded by Herman, Hillel, and Henry Hassenfield, originally producing textile remnants, and later pencil cases and school supplies. They were known as the Hassenfield Brothers until 1968, finally becoming Hasbro Brands in that year, and after another name change in 1984, they finally became "Hasbro. Inc" in 1985.
Hasbro acquired Milton Bradley Company in 1984, Coleco (and Cabbage Patch Kids) in 1988, Tonka, and its subsidiaries, Kenner Products and Parker Brothers, in 1991, Wizards of the Coast in 1999 and its license to Pokémon merchandising (therefore receiving the rights to the Pokémon Trading Card Game, until WotC lost them in 2003), and Entertainment One in 2019, including Death Row Records (acquired by eOne in 2008) until 2020.
Hasbro is partnered with Japanese toy company Takara Tomy, who allows them to license and distribute their toys (Pokémon, Beyblade, Transformers) in certain regions.
Hasbro runs many channels, creating multiple channels for each of their brands. Their first channels were created in 2006 for some of their brands, and their official channel was created on September 27, 2013. They make a variety of videos among all their channels, showcasing and/or promoting their toys.
Brands[]
Original Brands[]
- Potato Head (since 1952)
- G.I. Joe (since 1964)
- My Little Pony (since 1982)
- Transformers (since 1984)
Acquired Brands[]
- Battleship (since 1984, acquired from Milton Bradley)
- Candy Land (since 1984, acquired from Milton Bradley)
- Twister (since 1984, acquired from Milton Bradley)
- Jenga (since 1987, acquired from Schaper Toys)
- Monopoly (since 1991, acquired from Kenner/Tonka)
- NERF (since 1991, acquired from Kenner/Tonka)
- Ouija (since 1991, acquired from Parker Brothers)[1]
- Play-Doh (since 1991, acquired from Kenner/Tonka)
- Tonka Trucks (since 1991, acquired from Tonka)
- Dungeons & Dragons (since 1999, acquired from Wizards of the Coast)
- Magic: The Gathering (since 1999, acquired from Wizards of the Coast)
- Littlest Pet Shop (since 2004, acquired from Kenner/Tonka)
- Baby Alive (since 2006, acquired from Kenner/Tonka)
- Power Rangers (since 2018, acquired from Saban Brands)
- Peppa Pig (since 2019, acquired from Entertainment One)
References[]
