Amy Jane Pocock (born: July 13, 1994YouTuber.), better known online as HeyAmyJane, is an English
Pocock initially produced beauty and fashion videos, which she uploaded to the channel TheCameraLiesBeauty. In 2014, she transitioned from beauty and fashion videos to vlogging, which primarily involved comedy.
Pocock joined YouTube in 2012 after being convinced to do so by followers of her blog . She was featured in a video of fellow YouTuber, Zoella, titled YouTuber Vlog Mashup, which helped increase her YouTube following.
Following this, she appeared on season one of the DailyMix series Beauty Bootcamp, where she was one of the final three contestants. In Beauty Bootcamp, she starred alongside Zoella, Ruth Crilly, Tanya Burr , Jim Chapman, and the Pixiwoo sisters. Pocock has also appeared on other YouTube channels, including Grazia Magazine's Fashtag, Polished , and the YouTube affiliate of the fashion brand New Look.
Pocock has describes her channel as "a lifestyle and chatty channel with an occasional side helping of beauty and fashion".