Joey was born on Wednesday, April 22, 1964 and has said that he grew up in the Bay Area and in San Diego. It is not clear where he lived first or when he moved, but he has said that moving away from San Diego was one of the two worst mistakes he has made in his life.
Joey studied at Harvard in the early 1990s, graduating with an associate's degree in Culinary Arts/Chef Training. He previously attended Grossmont College in El Cajon, CA, where he studied Political Science and Anthropology. He has stated that he also attended San Diego State University.
Joey spent many years in the restaurant industry as a manager of several establishments. Some of his jobs included Manager/Owner of The Burrito Factory, Sous Chef at Umunhum Food & Wine Restaurant, Pastry Chef at The Village Cafe, and Kitchen Manager at Charlie Blair's Pizza & Grill. He cooked with Michelin Star chefs David Kinch of Manresa and Michael Miller of Trevese.
Joey also wrote a blog called "Sublime Flavor!". It began in 2008 and ended in 2013 when the domain expired. The blog's tagline was "A global food and wine blog dotted with mouthwatering recipes, musings, and reviews!" On the "About" page, Joey wrote "The goal of this site is to provide you insights, recipes and musings about food, wine, life and dessert!" The early days of the blog featured Joey's original recipes and reports about local food businesses. Later, it evolved to feature mostly recipes from other sites and news about the food industry.
Since 2012, Joey has worked as a personal chef and caterer for Sublime Flavor Catering.
The JoeysWorldTour YouTube account was started on April 20, 2007.
Joey has said that he didn't know he was going to be doing food reviews, otherwise he would have called the channel something else, like Joey's Food Reviews.
The first video uploaded to the channel was "A Cannery Row Seagull" on February 6, 2011. The next video was not uploaded until June 11, 2012 [this does not include any videos that have since been deleted or made private]. The early days of the channel featured more food challenges, cooking demonstrations, and non-food-related videos. Uploads become more frequent in mid-2012 and 2013.
Joey's first food review "KFC Boneless Chicken REVIEWED!" was uploaded on April 14, 2013. The channel subsequently became more focused on food reviews.
Joey has said that he got into YouTube food reviews "by accident." He was between jobs in 2012 and began uploading food challenges and cooking videos to pass the time. One day, he decided to do a fast-food review in his car. Initially, he was accused of copying YouTube user Daym Drops, who uses a similar format for his videos. However, Joey contacted Daym and received his "blessing" and support, and decided to continue doing reviews.
JoeyWorldTour continued with regular uploads of food reviews and gained more views and subscribers. On May 8 2013, Joey told his viewers his channel had just hit 200 subscribers, and on May 11, he stated that it had "close to 300 subscribers." He said he hoped to hit 1,000 "someday."
At some point in late 2013 or early 2014, JoeysWorldTour became affiliated with Daym Drops as a member of #TeamDaym. The first video to feature the #TeamDaym logo was "Baskin-Robbins Movie Theater Popcorn Ice Cream REVIEW!" on January 14, 2014.
As the channel became more popular, the video upload rate increased to 3 per week (uploading on Monday, Wednesday, and Friday).
In 2016, the channel continued to grow, and a new influx of viewers came in as JoeysWorldTour was featured in videos by Pyrocynical and LeafyIsHere. This helped propel JoeysWorldTour to somewhat of a internet meme status. In May 2016, JoeysWorldTour reached 100,000 subscribers.
JoeysWorldTour features several kinds of episodes:
Joey reviews a food or drink item. These videos are branded as "Joey's Super Kool Food Reviews" and make up the vast majority of the channel.
Joey speaks to his viewers on various subjects.
Joey attempts a food-related challenge, like eating an entire jar of Nutella without using his hands. Several of these videos have been set as private and are no longer viewable on the channel.
Cooking with Joey
Joey demonstrates how to cook a recipe.
Joey visits an event or location (examples include Disneyland and WrestleMania Axxess).
In Spring of 2019 a rapper named Lil JM made two parodies called "Woo Lasagna" and "Joey Gang." In May 2019 Lil JM announce a new album dedicated to Joey and his Muchachos.
On December 2, 2019 Lil JM released his album "It's a Wonderful Woo". The album is on YouTube, Spotify, Soundcloud, etc.
In early 2020, Lil JM has removed 'It's a Wonderful Woo' off of all streaming platforms for unknown reasons.
The channel has received mainly negative reviews. Most criticized him for his poor eating habits, enormous appetite, and his unhealthy lifestyle. On April 24, 2016, Joey uploaded a food review of Burger King’s chicken onion rings. That video gained negative feedback due to Joey complaining for more than half the video that Burger King gave him the incorrect box. The video has over 4,000 dislikes as of April 2020, making it one of the worst performing food reviews on his channel, reception wise.
Some fans have speculated that Joey might even have autism or some other disability due to his recurring hyperactivity, childlike tantrums, and unnecessary noises he makes, though this has yet to be confirmed. Joey typically ignores the negative feedback he receives nowadays, though he did respond to a few of them in the early days of his channel.
Production and filming
Most of Joey's food reviews are filmed in his vehicles. He appears to have two trucks, a Chevrolet Tahoe and a Ford pickup. He tries to drive to an isolated location where he won't be seen making the video.
To film the video, he places the camera on a tripod between the seat and the dashboard. In many reviews, he places the food on the dashboard before eating it and turns the camera around to shoot a closeup of the food. The video then cuts to Joey's face again, giving him an opportunity to say his famous catchphrase, "I'm back!".
In 2013, Joey showed his viewers that he wrote down the name of every subscriber to his channel. Subscribers who were "haters" or who cyberbullied other users received an asterisk next to their name. It is unknown if Joey still writes down every subscriber to this day. The same notebook also contained notes for his reviews.
A JoeysWorldTour Spreadshirt page offers T-shirts for sale.
In the Media
Joey and JoeysWorldTour have been featured in several media reports.
A segment on Comedy Central's Tosh.0 was one of the first to draw public attention to the channel. It featured clips from one of his food challenges. Other television appearances include Upload with Shaquille O' Neal on truTV and Science of Stupid on the National Geographic Channel.
JoeysWorldTour was featured in an article in the San Jose Mercury News newspaper, "Move over Hollywood, this is the age of the YouTube star," published on October 11, 2015.
A fan community has grown around the JoeysWorldTour channel. Fans may refer to themselves as "Broeys". Fan communities have been set up on Facebook and Reddit. Joey's fans have also created a JoeysWorldTour wiki on Wikia. Joey's videos have spawned many remixes, parodies, memes, some criticism, and YouTube Poops. In 2019, a rapper name Lil JM made a whole album dedicated to Joey called "It's a Wonderful Woo."
- "Joey's World Tour: Behind The Scenes!!". JoeysWorldTour YouTube channel. June 27, 2013. https://www.youtube.com/watch?v=N0w4U96HFgA
- "Joey's World Tour Twitter Q & A!" JoeysWorldTour YouTube channel. January 25, 2015.https://www.youtube.com/watch?v=nEmS2EiKEt0
- D'Souza, Karen. "Move over Hollywood, this is the age of the YouTube star." The Mercury News. October 11, 2015. http://www.mercurynews.com/entertainment/ci_28955068/move-over-hollywood-this-is-age-youtube-star