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¡Vive contigo! (ENG: Lives with you!)

―Latina's slogan

Latina Televisión (better known as Latina, and previously known as Frecuencia Latina) is a Peruvian open television channel that broadcasts since 1983 initially under the name of Frecuencia 2. It is the third commercial channel in the country. Its headquarters of transmissions is located in Av. San Felipe, in Jesús María, Lima. Its owner is the Enfoca Group.

History

First release

In 1957, Eduardo Cavero, owner of a radio network in Lima, acquired the rights to operate the city's channel 2. Luis Ángel Pinasco began directing the Show Show program. However, due to competition from rival channels, its audience began to decline. Four years later, it was acquired by the Spanish company Movie Record and the American company Metromedia, who renamed the channel as Tele 2 SA, and thus begins to broadcast movies in the afternoon and broadcasts at night.

A 15-minute newscast was usually broadcast at the beginning of channel programming. In 1974, the channel ceased its broadcasts due to the censorship of the military government and its license was revoked.

Brothers Samuel & Mendel Winter and Baruch Ivcher repurchased the license that was revoked from Tele 2. On January 23, 1983, the channel is launched again under the name of Frequency 2. The channel, at that time, was characterized due to its extensive foreign programming, although it also denoted its non-existent national production, because it did not have its own infrastructure, like the other channels at that time. Initially, the channel was originally modeled in the style of subsidiaries of American channels.

In April 1989, Counterpoint was launched on the air, which was characterized by its reports, complaints and scandals that marked the era during Alberto Fujimori's regime. It was taken off the air in November 2002 to be succeeded by Weekly Report.

Therefore, the channel decides to install its own retransmitter, starting with Ica in 1987. From there, it began to install relays and exchanges throughout the country. In 1990, a transponder was acquired on the PanAmSat satellite to broadcast via satellite to the rest of the country. In 1989, the channel acquired a store in the Jesús María district to house the new facilities.

Administration under the Winter brothers

Frecuencia Latina stopped being owned by Baruch Ivcher in 1997. The brothers Mendel and Samuel Winter had taken the channel, because Baruch lost his nationality illegally. The reporter Magaly Medina also went through this channel between 1998 and 2000, with her own television space named Magaly TV, due to the impastions in ATV with Cecilia Valenzuela. Return of Baruch Ivcher Edit Baruch Ivcher finally regained his Peruvian nationality, as did the administration of the canal in 2000 thanks to a resolution of the Inter-American Court of Human Rights, since it was a persecution by the Fujimori regime.

Between 2001 and 2002, Beto Ortiz had a presence in the programs God Free Us and Secret Lives, where he evidenced very hard data on television figures, even from the same channel. Although he was fired from the channel due to Valcárcel's influence on the executives of the chain, he finally returned with Intimate Enemies in 2008, along with Aldo Miyashiro. The first aired in 2002, the title being his name and, the second, was the controversial remake of Big Brother La casa de Gisela, in 2003. The program Siempre Gisela, considered one of the biggest television failures of the channel, is also highlighted .

By the year 2000, many figures of the channel began to withdraw and many others enter, such as Karina Rivera and Monica Zevallos, who were finally fired from the channel in 2002, for the same situation as the channel's relaunch and cuts in their respective contracts.

On April 16, 2009, after the resignation of the commercial manager, Javier Carmona, the owner and president of the channel Baruch Ivcher decided to improve his channel and appointed the Chilean businessman Javier Urrutia, as the new General Manager of Latin Frequency. Since he questioned the sports journalist Phillip Butters, who was conducting a program called The Specialist, where he always denounced the great irregularities in the sports world of Peru. Consequently, given these pressures, the comedians decided to end the 2010 season and not renew the contract with the channel. The dismissal of the journalist brought controversy, at the time.

Apparently, the relations between Cacho and Franco with Leal were not the best. The only program that faced him was Intimate Enemies conducted by Beto Ortiz and Aldo Miyashiro, who disagreed in Urrutia's intervention in the content of his program, since he was the one with the most audience in his schedule. Due to the impression and public discontent, his Aldo Miyashiro program partner aired the next day after Ortiz's dismissal by showing his support and at the same time his resignation from the channel, in addition to confirming the pressure and abuses committed by the manager against his programme. All these dismissals, which generated economic losses to the channel, finished filling patience with the president of Latin Frequency Baruch Ivcher, who finally fired him.

New shareholders

On June 26, 2012, the Chairman of the Board of Directors Baruch Ivcher confirmed the sale of part of the shares of Frecuencia Latina to "Enfoca - Sociedad Administradora de Fondos de Inversión SA", which also owned other important companies such as Celima, Maestro , Oncosalud, Talma, etc. With this sale, it was sought to accelerate the execution of projects to improve the infrastructure and equipment of the canal. Then, in September 2012, Ivcher acquired the 15 million shares that linked the brothers Samuel and Mendel Winter to the company, in a public auction arranged by the First Commercial Civil Court of the Superior Court of Lima. In this way, the control of Frecuencia Latina was definitively transferred to the new directory headed by Jesús Zamora.

In August 2014, the signal in standard definition changes in aspect ratio from 4: 3 to 16: 9 and begins to rescale the high definition signal directly, being the first Peruvian open signal channel to transmit in a panoramic way in the signal standard. On November 28, 2014, during the broadcast of the program "La Voz Perú", the channel with the name of Latina was relaunched, together with a new logo, a new graphics package and a new slogan. On July 9, 2017, Latina Televisión launched a campaign against violence against women called «#NosHacemosCargo», which seeks to raise awareness among the audience about the high rate of feminicides and aggressions against women in the country. The channel adapted the "Panic Button" of the mobile application created for the Stop Crime program as part of the campaign,

In 2019, the Pan-American and Para-American Games Lima 2019 was also transmitted with its Pan-American channel ally, but almost 80% of the total was transmitted. The main argument that was used to support this position towards these programs was that the channel was limited to broadcasting shows and issues related to this genre in a yellow way, such as gossip, rumors, love affairs and infidelities of celebrities of the channel. As a result, América Televisión was also in the spotlight of criticism, because such a channel had repeatedly violated the country's Radio and Television Law by the program This is war.

Therefore, the first March against junk television organized by the College of Journalists of Peru was created, created with the purpose of restoring the system of protection schedule for minors against content that violates it.

In 1997 it begins to emit in stereo sound. This signal will stop transmitting in Lima and Callao in 2020, when the analog blackout occurs. These are the signals that are transmitted on channel 20 UHF of digital terrestrial television since 2010.

Programming

Latina produces national, but also international programming, including Turkish novels, the Caso Cerrado program and films. 

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