Bree Avery, better known online as Lonelygirl15 was both the name of a web show and the titular character (played by Jessica Lee Rose), who quickly became popular on YouTube after posting a few videos talking about her life. She quickly gained a strong fan base, who started to get suspicious due to plot holes in "Bree's" video blogs. After research, it was concluded that Lonelygirl15 was a directed channel, and that "Bree" was in fact an actress named Jessica Rose.
Change in mood
The videos were originally light-hearted, but soon became dark after the show's fiction was revealed. Bree was revealed to be in the Hymn of One, a cover for the Order, which can be compared to the New World Order. Bree had a molecular signature known as a 'ribozyme' which made her 'trait positive'. This extended life and so therefore her blood was stolen and she died.
Soon, the videos fell into a 'soap opera' based-show, which led to "Bree's" death, due to blood loss after becoming involved in a religious cult. This gave way for another series: katemodern, which is considered into a British version.
Lonelygirl15 made her return to YouTube on June 16, 2016, staying in character, and talking about how her experience in the religious cult was intially scary but then turned out to become the best influential experience of her life. She then went to talk to the camera (next member in the religious cult) about although they may be scared to be in it, they will eventually love and learn from it, just like she did.