“ | Lunch just got better. #LeaveNoCrumbs |
” |
“ | When creators collide, lunch kits get lit | ” |
―Lunchly advertisement[4] |
Lunchly is a brand of snack kits created and marketed by Lunchly LLC. The brand was founded by MrBeast, KSI, and Logan Paul.[5][6]
YouTube channel[]
The channel was created on September 16, 2024.[7] The channel's first video was created on the same day.[8]
Brand[]
History[]
The snack was announced on September 16, 2024, by MrBeast, KSI, and Logan Paul as a collaboration.[9]
Products[]
Lunchly currently has three varieties of lunch kits, which are all reinterpretations of Lunchables products.[10]
- "The Pizza", which is based on the "Pizza with Pepperoni" style from Lunchables. It is a build-it-yourself pizza with tomato sauce and cheese, and also includes Cherry Freeze Prime and Milk Crunch Feastables.[11]
- Fiesta Nachoes, which is based on the "Lunchables Spicy Nachos" style from Lunchables. It is a dipping meal with Nacho Chips with "queso blanco" dipping cheese and salsa, and also includes Strawberry Banana Prime and Milk Chocolate Feastables.[12]
- Turkey Stack 'Ems, which is based on the "Turkey and American Cheese Cracker Stackers" style from Lunchables. It is a build-it-yourself cracker sandwich with cheese and crackers, turkey, and a small Ice Pop Prime bottle, and also includes a snack-sized Feastables Milk Chocolate Bar.[13]
Controversy[]
Lunchly was criticized by a number of Internet personalities.
Marketing[]
YouTuber DanTDM expressed his disapproval of Lunchly, stating: "This is selling crap to kids who don't know better than to trust the people who are selling it to them."[14] In response, KSI claimed that Lunchly's negative reception stemmed from a dislike that critics have for Paul, Donaldson, and himself.[15]
Forbes described the three packaged meals as "almost identical to existing offerings by Lunchables."[9] The product was also criticized for being marketed to children.[14]
Moldy cheese claims[]
Reviewing the product in October, YouTuber Rosanna Pansino reported finding mold growing on the cheese in a packet of "The Pizza" style.[16] Following this, a number of social media users claimed to have likewise found mold in Lunchly packages.[17] The Food and Drug Administration confirmed that it received over ten complaints about Lunchly, with one consumer reporting an illness linked to the product.[18]
Trivia[]
- Lunchly is meant to be a direct competitor and "healthier alternative" to Lunchables, despite the moldy cheese claims.[19]
- Lunchly contains Prime and Feastables.[5]
Gallery[]
References[]
- ↑ https://twitter.com/Lunchly
- ↑ https://www.instagram.com/lunchly/
- ↑ https://www.tiktok.com/@lunchly
- ↑ https://www.youtube.com/shorts/r1cwBjRkWAU
- ↑ 5.0 5.1 https://lunchly.com/pages/about
- ↑ https://x.com/Dexerto/status/1835718050764517669
- ↑ https://www.youtube.com/@Lunchly-Official/about
- ↑ https://www.youtube.com/shorts/7SFBbbto0W8
- ↑ 9.0 9.1 https://www.forbes.com/sites/maryroeloffs/2024/09/16/mrbeast-logan-paul-and-ksi-launch-lunchables-competitor-lunchly-heres-what-to-know/
- ↑ https://lunchly.com/pages/all-products
- ↑ https://lunchly.com/products/the-pizza
- ↑ https://lunchly.com/products/fiesta-nachos
- ↑ https://lunchly.com/products/turkey-stackems
- ↑ 14.0 14.1 https://www.polygon.com/culture/455739/mrbeast-controversy-continues-lunchly-lunch-packs
- ↑ https://www.indy100.com/celebrities/ksi-dantdm-twitter-lunchly-drama-2669372789
- ↑ https://www.dexerto.com/youtube/rosanna-pansino-discovers-disgusting-moldy-cheese-in-lunchly-meal-2954979/
- ↑ https://www.thegamer.com/mrbeast-representative-responds-to-lunchly-mold-claims/
- ↑ https://www.vulture.com/article/mrbeast-lunchables-mold-controversy.html#fda
- ↑ https://lunchly.com/pages/us-vs-them