Prajakta Koli, better known online as MostlySane, is an Indian YouTuber and comedian.
Career[]
Prajakta worked at 104 FM radio station in Mumbai as an intern for about a year, where she met Hrithik Roshan and made a video with him. She launched her YouTube channel on 12 February 2015.
Her videos are mostly on comical takes on her observation of everyday life situations. She has collaborated with fellow YouTuber creators like Collins Key, BB Ki Vines, BeYouNick, Gaurav Gera, Shruti Arjun Anand, Ashish Chanchlani along with mainstream Bollywood actors like Saif Ali Khan, Ayushmann Khurana, Kajol, John Abraham, Manoj Bajpayee, Nawazuddin Siddiqui & Vicky Kaushal.
She was announced as the 'Viral Queen' of 2017 at the Indian Wiki Media Digital Awards.
In May 2018, Prajakta was announced as the Indian Ambassador for YouTube's global initiative, 'Creators For Change', which deals with problems like hate speech, xenophobia and extremism. She made a music video named "No Offence" for her YouTube Creators For Change Project. She did a secret screening of this video in an official MostlySane Meet and Greet at Mumbai, where 10,000 of her subscribers were present. The music video was screened in the United Nations as part of their International Day of Tolerance where she represented India.
She was featured by H&M as the face of their online store. In December 2018, Prajakta did her first national TV commercial for WhatsApp which deals with prevention of propaganda and spreading fake news through the messaging app. The commercial has been well received with positive and encouraging comments across the board.
In 2019 Forbes India announced her as one of India's best and brightest talents for their 30 Under 30 issue of February 2019 in the same month she was also featured by Entrepreneur Magazine as part of their 35 under 35 class of 2019. On 7th March 2019, she won a Women of Worth (WoW) Award by Outlook Business magazine.
Prajakta was invited on Kareena Kapoor's show What Women Want where she spoke about her journey on the digital space.
Social Initiatives[]
On World Mental Health Day in 2016, Prajakta launched her campaign #iPledgeToBeMe which addresses mental health well being and body shaming. Through her video, she appealed to her viewers that she would like them to share with her their experiences around body shaming. She wrote a rap song ‘Shameless’, which was released in May 2017. The video features Raftaar, Raghav Juyal, RJ Mallishka, Gaurav Gera, Mithila Palkar, Sahil Khattar.
Prajakta has been part of several campaigns like #GirlsCount for One.Org which was started by Bono from U2 where she spoke about the importance of girl’s education. She also participated in YouTube’s Safer Internet Week where she addressed cyber-bullying. She was also one of the four YouTube creators from India invited by the Obama Foundation to attend the town hall meeting by President Obama.
