Paulo Londra (born: April 12, 1998) is an Argentinian rapper, singer and composer. His music has topped Argentine charts and been highly successful across Argentina.
Londra was inspired to become a rap artist by watching Eminem's 8 Mile film. The urge to interpret his lyrics outside of a recording studio led him to improvise and rap in Argentinian squares with friends, gradually creating a local buzz. Leaving his comfort zone and freestyling in squares helped with his shyness, and launched a competitive period spanning around five years. He forged his style battling in freestyle contests as the so-called El Quinto Escalón, and rapidly stepped up to Latin trap.
His professional career kicked off with "Relax", a song he uploaded in early 2017. Londra's music avoids themes prominent in urban music, such as violence and drugs.
Londra became to be known after his hit-songs "Nena Maldición", featuring Lenny Tavarez; "Te Amo", with Piso 21; and "Cuando Te Besé", with Becky G. The latter peaked at number 45 on the Billboard Hot Latin Songs and became the first song to ever top the Billboard Argentina Hot 100. His song "Adán y Eva" topped Billboard's Argentina Hot 100, as well. In 2019, he was featured on Ed Sheeran's No. 6 Collaborations Project, with the theme called "Nothing on You", accompanied by British rapper, Dave.
On September 26 of the same year, Londra launched a collaboration with the American rapper, producer and composer, Artist Julius Dubose, also known as A Boogie wit da Hoodie, with the theme called "Party".
- He is the third Argentine artist to enter the list of Billboard Social 50, (after Lali Espósito and Martina Stoessel).
- He has participated in collaborations with the Colombian band, Piso 21 in the song I love you and with the American singer Becky G in When I Kissed you.
- His album Homerun is out, it has 18 songs.
- He has a sister to whom thanks to her he owes his success, she recommended the movie 8 miles starring Eminem, his main inspiration.
- He won in the program the 5th step, having very good reviews.
- He was repeatedly classified as the humblest ragper in the world.
- He is the Argentine artist with the most spotify views in his country.
- He is the 1st Argentine singer to have the YouTube diamond button.
- Along with Rodrigo the colt, they are the most famous singers in the province of Córdoba (Argentina).
- After the arrival of the coronavirus, in March and April 2020, he had to cancel several concerts.
- He is going to have a daughter with his girlfriend Rocío Moreno.