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Rachel Claire Levin (born: February 24, 1995 (1995-02-24) [age 23]), better known online as RCLBeauty101, is an American internet personality, beauty guru, and video blogger  from Pennsylvania. She has been noted as the number one social media influencer under 21 in the world on Zefr's. She is known for her beauty tips, DIY, fashion, food, lifestyle and Expectations vs Reality series. Levin began her college studies at Penn State. She is currently a full-time YouTuber.


Levin's first video, called "How to Conceal Under Eye Dark Circles", was first published on December 15, 2010. She has over 13,000,000 subscribers and 2 billion total video views from her over 300 uploaded videos as of September 2017 making her one of the most popular YouTube stars. She began vlogging (video blogging) in December 2010. She also has over millions of followers on other social media. At age 16, she was quoted in the Wall Street Journal in an article Mixing Makeup for the Webcam regarding her cosmetics DIY's. She has also been quoted in Cosmopolitan Magazine's September 2014 issue "The United States of Style". She has appeared on the Steve Harvey show and NBC Today Show.


  • Levin was nominated for a 2015 Teen Choice Award Wave 3 in the category of "Choice Web Star: Fashion/Beauty."
  • She was also nominated in two categories for a Streamy Award in the categories of "Breakout Creator" and "Lifestyle.".
  • She was a finalist in the 8th annual Shorty Awards held on April 11, 2016 for YouTube Guru and was a show presenter.