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Bryan Quang Le (born: November 19, 1996 (1996-11-19) [age 27]), better known online as RiceGum (formerly known as RiceFlavoredGum), is an American YouTuber who was born and raised in Las Vegas, Nevada to a Vietnamese father and a Chinese mother.

Personal Life

Before reaching 10 million subscribers on his YouTube channel, RiceGum claimed to have turned down a Harvard Scholarship on his Twitter account so he could continue his YouTube channel.[1]

Bryan currently resides in Hollywood Hills. He previously lived in the "Clout House" with other social media stars and YouTubers. He later left the house and moved into his own apartment. Bryan was previously in a relationship with Fashion Nova ambassador, cosmetologist, and Instagram model known as Abby Rao. The two did revisit each other and settled their ongoing beef. He was also in another relationship with Instagram model, Ellerie Marie.

Bryan started out as a gaming YouTuber, often recording himself playing Call of Duty. His first video was uploaded on October 2, 2012, and in this video, he introduces himself while playing Modern Warfare 3, which at the time was the most recent game in the franchise. RiceGum amassed over 1.5 million views and 180,000 subscribers during his early stint as a COD Twitch streamer. Later on in 2014, he moved to Major League Gaming streaming, where he had around 30,000 followers.

On December 8, 2015, RiceGum made his comeback to YouTube through his "These Kids Must Be Stopped" series, gaining millions of views and subscribers. Throughout the series, RiceGum rants and criticises about four kids from the app (Now known as TikTok)

Bryan is known for making YouTuber diss tracks and Vevo thumbnails popular, in the process, garnering popularity more quickly than his other videos.


Content Cop

The YouTuber iDubbbzTV made an episode of his Content Cop series on RiceGum, signaling to a wide demographic that RiceGum's YouTube career is in "grave danger". The Content Cop video received over 40 million views and over 2 million likes and was the most trending video in multiple countries, making it the fastest growing "content cop" video and one of the most widespread videos in current times. The video was titled as if it was about Jake Paul.

This lead to RiceGum losing a ton of subscribers at that time, so he responded with a video titled 'Reacting to IDubbbz's Content Cop on Jake Paul' which received over 800,000 dislikes. In the video's description, he said he'll properly respond in a few days. Right after, he came out with a video titled 'My Response to Content Cop (Diss Track)' where he complains that iDubbbz is obssessed with him even though he was the one who asked for the Content Cop in the first place. This response received over 1 million dislikes.

Right after that response, he came out with a diss-track titled 'Frick Da Police' where RiceGum flexes about his own wealth, and fame while failing hard to throw proper disses at iDubbbz. Despite the video receiving over 1.3 million dislikes, it is by far the 4th most popular video on his channel as of 2022.

Hong Kong vlog

On June 12, 2018, RiceGum uploaded a video called "Why I left the Clout House (I'm sorry)" (removed by YouTube for violation of policy), but instead of explaining on why he left the Clout House, the video instead focused on RiceGum's vlog to Hong Kong. While the clickbait was one of the problems in the video, it all paled out when RiceGum recorded himself in Hong Kong. In the airplane after the arrival, his friend notifies him that they've arrived in China, and RiceGum does a praying hand gesture as if that is what people from Hong Kong are known for (in addition of replacing a flag of Hong Kong with a Japanese flag upon arrival). Not to mention walking upon a random Chinese person in the airport, and mimicking a line from the movie Rush Hour ("Do you understand the word that's coming out of my mouth?" - Chris Tucker), apparently trying to ridicule them for not understanding English.

Their behavior further worsened when they walked around the Hong Kong streets. For example, when they stumbled on a pot of Beef Entrails, Rice had the audacity to claim whether if that was dog meat (a stereotype that Asian people eat dog), and claiming "that shit looks disgusting". However, his vlog got even worse as Rice and his friends randomly touched the stranger's hands on the escalator. Also, in order to check whether if he is well-known in Hong Kong, Rice questions the civilians whether they know him, but escalated to the point where he questioned random strangers, "Where are the hoes at", "Where are the bitches at", "Do you fuck with RiceGum?", and "Where can I find the doggy?".

During the mid-section of the video, his friends intruded the clothing store and vandalized the mannequins in sexual poses and left them there for the others to see. Not only that, but Rice and his friends decided to give the old man a half-eaten ice cream as a "sign of positivity" and bullied him to eat it, in which he reluctantly did. Finally, during the night time when all the shops were closing, Rice and his friend was near one of the closing shops and intruded them just before it was barricaded. Despite the store owner's plea to leave, they refused and mocked her accent in the process.

After the video got uploaded for everyone to see, not everyone was pleased with his behavior, and the backlash was massive. Many of YouTubers such as NFKRZ, Fulinfang, Philip Defranco, Emi Wong, SNEAKO, and a few others condemned and criticized him for his immature and insensitive behavior towards the civilians in Hong Kong. Half-Korean, Half-American YouTuber TerryTV approached the situation in a sarcastic manner and called his act "YouTube comedy 2018". There were many articles, news reports, and comments surrounding RiceGum's actions and how he affected them negatively.

Not to mention that his vlog was discourteous to the point it was compared to Logan Paul's Japanese Vlog, in which he disrespected the culture in a similar fashion and generated huge amounts of backlash.

Jimmy Wong also tweeted saying that he is disappointed as RiceGum's videos are now "disrespectful, ignorant, borderline racist, & shameful to all creators, especially Asians" and asked him to "please grow up & stop".

Two weeks later, on June 26, 2018, RiceGum responded to their criticism in a video called, "Why Everyone In China Hates Me... ". Instead of apologizing to them sincerely (In which he did in the end but in an insincere and forceful manner), he proceeds to defend himself saying that "He was just joking around.", and dismissed the claim that "Prostitute" in the video title, as it was translated in the Chinese video website, was not accurate and that they didn't know the American slang. As RiceGum further scrolled down on a video, he was subjected to a flurry of hate-filled comments by Chinese users. (Ex: "Ugly face is annoying!", "Damn, I'll hire a killer to put him to pieces!", "Obviously, it is a mental retardation", etc.), in which he disregarded their comment. He also tried to defuse the situation by comparing himself to other comedians who are known for making fun of their own identities. Finally, he reacts to a Fulinfang's rant about RiceGum's behavior in China. But obviously, Rice completely disregarded his message and stated that he and his fans should bully him for his video.

His "response" video is still on his YouTube channel, but ended up with more dislikes than likes, along with comments that are derogatory towards RiceGum for his act.

Several months later, in Logan Paul's podcast, he also mentioned about his Chinese Vlog, and instead of showing any sign of remorse for his actions, he further insults Chinese people by calling them "bots", in which it greatly annoyed Logan and others.

Gambling website

On December 31, 2018, RiceGum uploaded a video called How I got Airpods for $4 in which he uses a website that sponsored him. What the website did was that you paid money for a chance at getting one of various items, ranging from stickers to expensive cars. He earned a lot of expensive items in the video.

A lot of YouTubers criticized RiceGum for this, saying that he was willfully promoting a gambling website to children. He responded to the criticism in a video called This Dude Calls me out for Mystery Unboxing. The criticism was mainly from H3H3 and PewDiePie. He talked about other YouTubers doing the same thing and not being criticized for it, only becoming an issue when him and Jake Paul (who also promoted the site) did it. At the end of the video he said that the damage was already done,and put amazon giftcard codes on screen. They were later discovered to have been redeemed months prior to the controversy.

H3h3 made a response to RiceGum called RiceGum Is Caught Snitching (Mystery Box Part 2) in which he makes fun of RiceGum, calling him a snitch and criticizing him for giving the amazon giftcard codes instead of an actual apology. Ricegum uploaded another video called This YouTuber is Lying To You (H3H3) where he compares his situation to the Betterhelp controversy, in which many YouTubers promoted a website which turned out to have some sketchy terms of service. He also talks about H3h3's depression and says that it's probably because of his "boring" wife.

The last response video made was by H3h3, in which he talks about many 3 subjects, one of them being the controversy. In the video (RiceGum Digs A Hole And Jumps In It) he "disses" RiceGum in a short song, in which it's clear he's not taking him seriously. RiceGum didn't respond and everyone involved moved on.

Sexual assault comments

Vulgar warning
Trigger Warning!
This section/page has content/or references to content that people may find unsettling/triggering or disturbing, read at your own risk.
This page/section has references to: Sexual Assault

Somewhere in 2016, RiceGum was on live with a woman, who was a survivor of sexual assault. The woman detailed her traumatic experience, causing RiceGum to make continuous jokes about the situation, even going as far to say "Did it feel good though"? This sparked backlash of immense amounts to RiceGum, both from survivors and fans alike.

Multiple lines from this were used in iDubbz's Diss Track ("Asian Jake Paul"), to directly diss and fire back at RiceGum for his insensitive comments.

Altercation with Gabbie Hanna

On March 28, 2017, RiceGum attended a YouTuber party that musician Gabbie Hanna was also at and she decided to snapchat herself challenging him to a rap battle (as RiceGum is known for posting diss raps on his channel). RiceGum refused, and Gabbie said that "RiceGum doesnt have his ghostwriter today, its fine, I think we can still battle". Her next snapchat was of her saying that RiceGum thought the ghostwriter joke wasnt funny and and shattered her phone leaving afterwards. RiceGum later paid for the phone. He later stated on Twitter that he did not hit her and that she should apologize for the false accusations. After she refused to do so, RiceGum made a diss track about her and uploaded it to his YouTube channel.

Feud with KSI

On 1 May 2020, RiceGum appeared on DramaAlert to talk about his beef with KSI.[2] Rice explained that he wanted a free ticket from KSI to attend the boxing match against Logan Paul. So he accepted a free ticket from Paul, and a "petty" KSI then unfollowed Rice on social media and deleted their video.[3] KSI would respond to Rice in a video titled "Ricegum says he makes better music than me..."[4] To start things off, KSI reacted to the unfollowing claims by showing that he hadn’t actually unfollowed Rice on everything something he quickly fixed by unfollowing Rice’s Twitter. Then, in response to the claim that he re-uploaded the "Earthquake" video just for the views, he simply decided to show how little he cares by sharing his screen and deleting the video permanently. While Rice believed the Paul invitation to be the source of why KSI unfollowed him, JJ explains that it was actually caused by two disses: a line from his "DaAdult" track and a quote from his podcast appearance, in which he asserts "I feel like my songs are better than [KSI’s]."[5] Rice cited that, when asked about splitting the earnings, he told KSI “Just keep it, man. I don’t even want anything … just give me a feature back.” KSI says this is nonsense, and that he’s "pretty sure" the split was “50-50,” that the YouTuber "got paid for the track" and is "still getting paid for the track."[6]

In June 2021, KSI uploaded a video titled "RICEGUM IS SO SALTY",[7] in the video he reacted to Rice targeting his girlfriend "You guys date normal girls. It’s a waste of clout. You might as well turn up." KSI questioned the "waste of clout" comment, saying that Rice himself is a waste of clout and that the comments are "so weird." He adds: "I really hope people don’t have this mentality when it comes to their significant other, man." clarifying that women aren’t just trophies to be 'shown off'. Following these comments in the clip, Rice decides to watch KSI song "Holiday", which had reached number two in the official UK charts. Within about three seconds of the song starting, Rice says that it’s "trash" and accuses KSI of "buying views." KSI retorts that it’s no wonder RiceGum "is dead when it comes to music. You wouldn’t know good music if it hit you in the face." KSI goes on to confirm that he is a platinum recording artist, something Rice believes he holds over KSI and even mocks Rice's "dead" song streams on Spotify.[8]

Save the Kids Crypto Scam

In June 2021, RiceGum along with members of FaZe Clan were influencer ambassadors for a crypto non-fungible token called Save the Kids (KIDS) which was marketed as a charity token meant to give a percentage of the transaction fee to the Binance Charity Wallet. The token was then pumped and dumped by many of the ambassadors and the token's value quickly crashed shortly after when it was released.[9]

Beef with LeafyIsHere

On July 12, 2023, Keemstar dropped a major hint involving a possible boxing match between RiceGum and LeafyIsHere in the upcoming KSI-run Misfits 008 Boxing event. On Twitter, Keemstar released a video starting with LeafyIsHere delivering a brief rant, hinting that RiceGum's actions have made him feel insecure about his Asian heritage despite the latter himself being Asian-American. LeafyIsHere further stated that RiceGum has been unresponsive to his phone calls and even owes him money, although this was possibly meant as a joke.

During a recent stream with Adin Ross, RiceGum openly expressed his lack of intention to rebuild a friendship with LeafyIsHere. Keemstar made a phone call to RiceGum and discussed the ongoing conflict, to which he expressed his openness to the idea of a fight against Leafy. Keemstar took it further by contacting Leafy to relay RiceGum's message. Upon receiving the message, Leafy also expressed his willingness to fight with RiceGum and called him a "race traitor." Although Keemstar mentioned that the fight between Leafy and RiceGum may not be officially sanctioned, he ended the video by dropping a hint for fans to keep an eye out for the Misfits 008 event scheduled to take on July 22.[10]


On, RiceGum was raided by Leafy, RiceGum said he was tired of getting "terrorized" by Leafy, he then leaked leafy's discord DMs showing that Leafy asked for 1,000 USD to get bailed out of jail for a speeding ticket in Las Vegas. Leafy claimed RiceGum wanted him to get raped in jail. RiceGum eventually called Leafy on discord and they ended the drama they had with each other and became friends again. The boxing match was later cancelled.

Channel milestones

Note: The following dates are according to Social Blade. Dates may vary by one or two days due to differences in time zones.

Subscriber milestones

  • 1 million subscribers: April 17, 2016[11]
  • 2 million subscribers: June 7, 2016[12]
  • 3 million subscribers: July 17, 2016[13]
  • 4 million subscribers: August 31, 2016
  • 5 million subscribers: December 8, 2016
  • 6 million subscribers: June 18, 2017
  • 7 million subscribers: August 6, 2017
  • 8 million subscribers: August 30, 2017
  • 9 million subscribers: December 22, 2017
  • 10 million subscribers: March 26, 2018[14]

Video view milestones

  • 1 billion views: September 3, 2017
  • 2 billion video Views: May 27, 2019


  • Ricegum has lost over 100K subscribers five times: in September 2019, December 2019, October 2020, Febuary 2021, and in July 2021.
  • Ricegum is 6' 0" (183 cm) tall.