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Hello, friends, and welcome back to another video.

―Safiya's intro

Safiya Jaffer Nygaard (born: July 16, 1992 (1992-07-16) [age 32]) is an American fashion and beauty YouTuber. She had worked on the popular Internet media company, Buzzfeed, for nearly two years before her departure. She was a production intern in April 2015, had a series called "Ladylike" in October 2015 and later became a producer in November 2015. She left the company at the end of January 2017 and has been uploading videos on YouTube mostly on Tuesdays, Thursdays and Saturdays. Her channel has established over 8 million subscribers and over 1 billion views.

As of recently, she has been known for her "makeup experiments" or "frankenstein makeup" as she'd like to call it, where she'd mix in all of her makeup together to make one "frankenstein [makeup]", such as her lipsticks, highlights, eyeshadow, etc. She is also known for testing out Wish products, and wearing weird or otherwise themed outfits for a specific amount of time.

Personal Life[]

Safiya was born in Santa Clara, California. She and her family then moved to Chicago, Illinois while little Safiya was still of a young age. (We know this as in her "I dressed like my zodiac sign for a week" video she enters her birth place as Santa Clara but she also commonly says that her hometown is Chicago so that is where the confusion comes into play.) She is an avid Harry Potter fan in the house Ravenclaw and a lover of pop culture. According to a Buzzfeed article, she is not a morning person. She is not a fan of bodycon dresses as she never likes being exposed in public.

After Safiya graduated Whitney M. Young Magnet High School in 2011, she met her now-husband (the wedding was announced on December 14th), Tyler, while at Stanford University, where she also participated in theatre productions of Cat on a Hot Tin Roof, Les Liaisons Dangereuses, and The Crucible. Tyler can be heard and sometimes seen in Safiya's videos and is also her cameraman.

Since February 2021, Safiya and Tyler now live in Raleigh, North Carolina.

Her cat Crusty passed away but it was not revealed when he died but a video explaining his passing was uploaded on April second 2022

Wedding[]

So far she has made eight videos about her wedding or weddings in general. Her wedding dress was a "Juliet" [1] style dress however she had what she describes as a "black swan moment" and changed into a custom black ceremony dress [2]. Safiya has also done videos where she tries on wedding dresses throughout history [3] and wedding dresses from Wish [4]. She posted a YouTube video of her wedding on January 5th 2020. She wore her white wedding dress and a personalised headband that was made in her liking by youtuber & friend Kaylee Melissa which has helped her with the hairstyling in her "What we wore throughout the decades" series. Safiya and her then fiance, Tyler did a first look and they were brought to tears almost immediately, the couple described themselves as "a couple of sad sods" in the voice over of the video. During the ceremony they lit a self-made "franken" unity candle that smelt like the ever so long lasting.... BLUEBERRY PANCAKES. After the ceremony, Safiya changed into a black wedding dress and touched up her make-up and hair a little bit all in 5 minutes! with her "nascar pit stop crew" which is what she called her glam team. During Safiya's and Tylers first dance they did the Adams Family tango dance which Morticia and Gomez did as seen in the movie "Adams Family Values" . At last, they ended the night with tons of hype and cheer and of course, with ABBA's Dancing Queen playing as the perfect last tune of the magical night of the Newlyweds.

YouTube[]

Safiya's YouTube videos about beauty and fashion. Safiya began posting videos full-time after leaving Buzzfeed. On January 27, 2017, Safiya announced that she had left, according to her Instagram account. Two months later, she uploaded a video on March 19, 2017, explaining about why she left the company[5], following the "Why I Left Buzzfeed" format, becoming one of the most viewed videos of that type. She stated that the reason why she left the company was that she wanted more independence, responsibility, and transparency. According to Nygaard, she wasn't involved in meetings with higher-ups and was never given information on the future of the series.

Subscriber Milestones[]

Note: The following dates are according to Social Blade. Dates may vary by one or two days due to differences in time zones.

  • 1 million subscribers: March 2, 2017.
  • 2 million subscribers: May 29, 2017.
  • 3 million subscribers: September 18, 2017.
  • 4 million subscribers: February 15, 2018.
  • 5 million subscribers: May 30, 2018.
  • 6 million subscribers: September 1, 2018.
  • 7 million subscribers: January 1, 2019.
  • 8 million subscribers: June 25, 2019.
  • 9 million subscribers: October 8, 2020


Video View Milestones[]

  • 1 billion views: June 29, 2019

Trivia[]

  • Her husband Tyler Williams, is the CEO and founder of Nextbeat.
  • Safiya and Tyler often go to Disneyland together every year because they went there together on one of their first dates. Tyler also proposed to her near a well at Disneyland.
  • She's half Indian (through her mom's side of the family) and half Danish (through her dad's side of the family) -- Safiya's mother also practices Islam and Safiya herself also identifies as being Muslim.

References[]

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