|
|
|
|
|
|
|
The Hype House is the name of a collective of TikTok personalities based in Los Angeles, California, as well as the name of the Spanish-style mansion where some of the creators formerly lived.
History[]
The collective formed in December 2019 and includes around twenty rising or established Gen Z influencers from TikTok. Most of its funding came from Daisy Keech, Chase Hudson, Thomas Petrou, Alex Warren, and Kouvr Annon.
The most notable TikTok personalities from the collective include Chase Hudson and Addison Rae, and former popular members include Charli D'Amelio and Dixie D'Amelio. During its peak in membership, it had twenty-one members until founding member Daisy Keech left in March 2020, citing internal disputes with other members. In May 2020, D'Amelios' representative confirmed the sisters also left the collective when "the Hype House started to become more of a business." Bryce Hall revealed in a live stream that Addison Rae no longer associates with the Hype House. Larray, who was already an established YouTuber and TikTok personality, joined in January 2020.
The Hype House is described as a collaborative house or a content house. Collaborative houses are a phenomenon in the social media world, allowing influencers and content creators to make videos together easily. The Hype House is comparable to the Vlog Squad and Team 10, similar collectives of YouTubers led by David Dobrik and Jake Paul respectively.
