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Broadcast Yourself

―YouTube’s former slogan

YouTube is an American video sharing platform and social media platform, it's headquarters are located in San Bruno, California, at the United States owned by a company known as Google, or Google LLC. The sharing platform was founded on February 1, 2004. The site is often used to upload videos, or to watch it. People who are known to upload videos in the platform are known as YouTubers. The platform continues to grow over time, and as more new videos are uploaded, and new YouTubers rise to popularity.

Similar to most streaming services, YouTube imposes restrictions on video length to manage bandwidth and data storage. For this reason, users on the platform often use services that allow them to download videos to watch offline.

Statistics[]

YouTube has over two billion users, it is one of the top online sites, and it has an Alexa ranking at number 2[1]. The site is known for its subscribe feature: updates from YouTube channels can be piped into a feed system.

Display[]

YouTube initially only streamed uploaded videos in one resolution: 240p in 2004. Over time, it started processing newly uploaded videos in higher resolutions. Today, YouTube supports the following resolutions 144p, 240p, 360p, 480p, 720p, 1080p, 1440p, 2160p, 2880p and 4320p in 2024. YouTube processes uploaded videos in their source resolutions, as well as the resolutions lower than that. Resolutions 720p and up support 60fps, if the uploaded video is in that framerate. The same goes for 50fps. 1080p and 1440p are labelled as HD, while 2160p, 2880p and 4320p are labelled as 4K, 5K and 8K, respectively. In the beginning of YouTube's history, most videos were encoded in MPEGLA's x264 format. However, current videos are now encoded in the Alliance of Open Media's VP9 and AV1 codec technology, of which Google/YouTube is a major contributor to.

Ownership[]

YouTube was purchased by Google on November 13, 2006. Some say it has changed some of YouTube's policies through most of the site continues to work the same. (Contains ads was deleted on October 13, 2022)

New Features[]

Several new features have been added to YouTube in the following years.

  • Like/Dislike - This is a rating system used to rate comments that are liked by users or disliked, it was introduced in 2010 to replace the star rating feature. On March 10, 2021, it was announced by YouTube that the dislike count will be removed from videos to "protect creators' mental health" and "reduce dislike attacks" prompting a negative response from the community. The removal of dislikes took affect 9 months later on December 13, 2021.
  • Insight - This is a feature that tells you about your video, such as ratings, where it was viewed, how popular it is, and other new breakdowns upon views such as where the most viewers are from.
  • Audio Swap - This is a feature that will allow you to add or change the sound on your videos. It can also be an option if the YouTuber receives a copyright claim on a video.
  • Annotations - This was a feature that allowed you to add notes on certain spans of your videos. As of May 2017, it was being deprecated due to its low usage and the annotations didn’t work on mobile. On January 15, 2019, the existing annotations that were placed before the discontinuation of annotations in 2017 were entirely removed, and it was replaced by the End Screens.
  • HD (high-definition)
  • Widescreen (16:9 or 4:3)
  • Channels Beta - A new style of channels that have been extremely unpopular with many YouTube users.
  • Ban from YouTube button - This is a small feature used to 'kick' a specific user from viewing or watching a YouTuber's content. Only YouTubers that have 1B subscribers have this button, and once the user selected is banned, they are unable to view the channel's videos, watch livestreams/premieres, access the community tab, and view/write any comments on there. A ban message should be shown to tell the user about the status. However, the ban message may not exist, as there are no screenshots to prove it.
  • YouTube Premium: Formerly YouTube Red, YouTube's paid membership that allows users to watch videos ad-free, in 4K (when available) and without an internet connection allowing people to watch videos when on a long road trip or commuting. YT Premium members also get early access to new YouTube features. You can find out more about this feature here.
  • End Screens - Features cards (video, playlist, subscribe, channel) that can be accessible by both computers, mobile, and TV. It, along with Cards, replaced the Annotations in 2017.
  • Cards - It can be seen by an "i" in a circle on the top-right of the playback video, and can feature (but not limited to) links to channels, and external links. YouTubers used to be able to have polls as cards but the feature was removed on June 1, 2020 by the meaning of the YouTubers can possible post polls through their community tab.
  • Community Tabs _ The community tab is a tab where YouTubers can post various stuff such as updates, polls, etc. Initially, only YouTubers with over 1000 subscribers can have a community tab, it was then decreased to 500 making it more accessible. On October 2022, YouTube made an announcement that the community tabs will soon be available to all channels regardless of their subscriber count. Shortly after the announcement, YouTubers with under 500 subscribers started to receive their community tabs and more and more YouTubers got their community tab overtime.
  • Stories - Stories is a feature where YouTubers can post photos or videos in a 9:16 aspect ratio, stories stay on a profile for up to 7 days. Stories only work on mobile and only YouTubers with more than 10,000 subscribers can post stories. On June 26, 2023, it was announced that the stories feature has been discontinued to focus more on Shorts.
  • YouTube Studio Beta - Implemented in 2019, it's because includes a cleaner, more complex version of the Video Manager, Dashboard, Upload, and more.

YouTube Services[]

YouTube Premium[]

YouTube Premium (formerly YouTube Red) is YouTube's premium subscription service. It offers advertising-free streaming, access to original programming, and background and offline video playback on mobile devices. YouTube Premium was originally announced on November 12, 2014, as "Music Key", a subscription music streaming service, and was intended to integrate with and replace the existing Google Play Music "All Access" service. On October 28, 2015, the service was relaunched as YouTube Red, offering ad-free streaming of all videos and access to exclusive original content. As of November 2016, the service has 1.5 million subscribers, with a further million on a free-trial basis. As of June 2017, the first season of YouTube Originals had received 250 million views in total.

YouTube Kids[]

YouTube Kids is an American children's video app developed by YouTube, a subsidiary of Google. The app was developed in response to parental and government scrutiny on the content available to children. The app provides a version of the service-oriented towards children, with curated selections of content, parental control features, and filtering of videos deemed inappropriate viewing for children aged under 13, 8 or 5 depending on the age grouping chosen. First released on February 15, 2015, as an Android and iOS mobile app, the app has since been released for LG, Samsung, and Sony smart TVs, as well as for Android TV. On May 27, 2020, it became available on Apple TV. As of September 2019, the app is available in 69 countries, including Hong Kong and Macau, and one province. YouTube launched a web-based version of YouTube Kids on August 30, 2019.

YouTube Music[]

On September 28, 2016, YouTube named Lyor Cohen, the co-founder of 300 Entertainment and former Warner Music Group executive, the Global Head of Music.

In early 2018, Cohen began hinting at the possible launch of YouTube's new subscription music streaming service, a platform that would compete with other services such as Spotify and Apple Music. On May 22, 2018, the music streaming platform named "YouTube Music" was launched.

YouTube Movies & TV[]

YouTube Movies & TV is a video on demand service that offers movies and television shows for purchase or rental, depending on availability, along with a selection of movies (encompassing between 100 and 500 titles overall) that are free to stream, with interspersed ad breaks. YouTube began offering free-to-view movie titles to its users in November 2018; selections of new movies are added and others removed, unannounced each month.

In March 2021, Google announced plans to gradually deprecate the Google Play Movies & TV app, and eventually migrate all users to the YouTube app's Movies & TV store to view, rent and purchase movies and TV shows (first affecting Roku, Samsung, LG, and Vizio smart TV users on July 15). Google Play Movies & TV formally shut down on January 17, 2024, with the web version of that platform migrated to YouTube as an expansion of the Movies & TV store to desktop users. (Other functions of Google Play Movies & TV were integrated into the Google TV service.)

YouTube Primetime Channels[]

On November 1, 2022, YouTube launched Primetime Channels, a channel store platform offering third-party subscription streaming add-ons sold a la carte through the YouTube website and app, competing with similar subscription add-on stores operated by Apple, Prime Video and Roku. The add-ons can be purchased through the YouTube Movies & TV hub or through the official YouTube channels of the available services; subscribers of YouTube TV add-ons that are sold through Primetime Channels can also access their content via the YouTube app and website. A total of 34 streaming services (including Paramount+, Showtime, Starz, Epix, AMC+ and ViX+) were initially available for purchase.

NFL Sunday Ticket, as part of a broader residential distribution deal with Google signed in December 2022 that also made it available to YouTube TV subscribers, was added to Primetime Channels as a standalone add-on on August 16, 2023. The ad-free tier of Max was added to Primetime Channels on December 12, 2023, coinciding with YouTube TV converting its separate HBO (for base plan subscribers) and HBO Max (for all subscribers) linear/VOD add-ons into a single combined Max offering.

YouTube TV[]

On February 28, 2017, in a press announcement held at YouTube Space Los Angeles, YouTube announced YouTube TV, an over-the-top MVPD-style subscription service that would be available for United States customers at a price of US$65 per month. Initially launching in five major markets (New York City, Los Angeles, Chicago, Philadelphia and San Francisco) on April 5, 2017, the service offers live streams of programming from the five major broadcast networks (ABC, CBS, The CW, Fox and NBC, along with selected MyNetworkTV affiliates and independent stations in certain markets), as well as approximately 60 cable channels owned by companies such as The Walt Disney Company, Paramount Global, Fox Corporation, NBCUniversal, Allen Media Group and Warner Bros. Discovery (including among others Bravo, USA Network, Syfy, Disney Channel, CNN, Cartoon Network, E!, Fox Sports 1, Freeform, FX and ESPN).

Subscribers can also receive premium cable channels (including HBO (via a combined Max add-on that includes in-app and log-in access to the service), Cinemax, Showtime, Starz and MGM+) and other subscription services (such as NFL Sunday Ticket, MLB.tv, NBA League Pass, Curiosity Stream and Fox Nation) as optional add-ons for an extra fee, and can access YouTube Premium original content. In September 2022, YouTube TV began allowing customers to purchase most of its premium add-ons (excluding certain services such as NBA League Pass and AMC+) without an existing subscription to its base package.

YouTube Go[]

In September 2016, YouTube Go was announced, as an Android app created for making YouTube easier to access on mobile devices in emerging markets. It was distinct from the company's main Android app and allowed videos to be downloaded and shared with other users. It also allowed users to preview videos, share downloaded videos through Bluetooth, and offered more options for mobile data control and video resolution.

In February 2017, YouTube Go was launched in India, and expanded in November 2017 to 14 other countries, including Nigeria, Indonesia, Thailand, Malaysia, Vietnam, the Philippines, Kenya, and South Africa. On February 1, 2018, it was rolled out in 130 countries worldwide, including Brazil, Mexico, Turkey, and Iraq. Before it shut down, the app was available to around 60% of the world's population. In May 2022, Google announced that they would be shutting down YouTube Go in August 2022.

YouTube Shorts[]

In September 2020, YouTube announced that it would be launching a beta version of a new platform of 15-second videos, similar to TikTok, called YouTube Shorts. The platform was first tested in India but as of March 2021 has expanded to other countries including the United States with videos now able to be up to 1 minute long. The platform is not a standalone app, but is integrated into the main YouTube app. Like TikTok, it gives users access to built-in creative tools, including the possibility of adding licensed music to their videos. The platform had its global beta launch in July 2021.

YouTube Stories[]

In 2018, YouTube started testing a new feature initially called "YouTube Reels". The feature is nearly identical to Instagram Stories and Snapchat Stories. YouTube later renamed the feature "YouTube Stories". It is only available to creators who have more than 10,000 subscribers and can only be posted/seen in the YouTube mobile app. On May 25, 2023, YouTube announced that it would be shutting down this feature on June 26, 2023.

YouTube Rewind[]

Main article: YouTube Rewind

YouTube Rewind is the title of a series of videos created by the official YouTube channel created by YouTube itself.

The purpose of these videos is to highlight significant events in the year by having some of pop culture's, especially YouTube's, current most popular celebrities dancing and acting to the various themes of trends that happened from the beginning to the end of the year as a tribute to their creators as well as the viewers watching.

The videos often include a mashup of various popular songs from that year with Easter-egg-ridden visuals and have been known to be something many would look forward to at the end of the year, despite the hate it's starting to receive.

These are all of the YouTube Rewind videos:

YouTube_Rewind_2010_Year_in_Review YouTube_Rewind_2011 Rewind_YouTube_Style_2012 YouTube_Rewind_What_Does_2013_Say? YouTube_Rewind_Turn_Down_for_2014 YouTube_Rewind_Now_Watch_Me_2015_YouTubeRewind YouTube_Rewind_The_Ultimate_2016_Challenge_YouTubeRewind YouTube_Rewind_The_Shape_of_2017_YouTubeRewind YouTube_Rewind_2018_Everyone_Controls_Rewind_YouTubeRewind YouTube_Rewind_2019_For_the_Record_YouTubeRewind

The YouTube Rewind was cancelled in 2020, making YouTube Rewind 2019 the last Rewind ever, potentially due to Rewind 2018 having negative reviews.

Trivia[]

  • Currently, the YouTube channel page does not show a joining date at all, despite using the channel page layout that would normally show a joining date.
  • 2018 Rewind has the highest number of dislikes of YouTube, becoming the most disliked video in 6 days and having over 20 million dislikes as of January 2023.
  • The YouTube Spotlight channel interacts with its viewers frequently on the community tab of their channel.
  • They are the only non-user generated most subscribed channel.
  • YouTube Spotlight had the most followers on Google+ But before it had a shutdown in 2019. The second most followed is Google+ itself.
  • There is a glitch where if you watch certain videos, the app crashes. This doesn't happen in the older versions. This also happens in YouTube Kids.

Channel milestones[]

Subscriber milestones[]


  • 100,000 subscribers: January 23, 2010[2]
  • 1 million subscribers: January 15, 2013
  • 2 million subscribers: March 10, 2013
  • 3 million subscribers: March 29, 2013
  • 4 million subscribers: April 15, 2013
  • 5 million subscribers: May 7, 2013
  • 6 million subscribers: May 28, 2013
  • 7 million subscribers: June 20, 2013
  • 8 million subscribers: July 9, 2013
  • 9 million subscribers: July 24, 2013
  • 10 million subscribers: August 9, 2013
  • 11 million subscribers: August 27, 2013
  • 12 million subscribers: September 12, 2013
  • 13 million subscribers: September 29, 2013
  • 14 million subscribers: October 16, 2013
  • 15 million subscribers: November 1, 2013
  • 16 million subscribers: November 14, 2013
  • 17 million subscribers: November 29, 2013
  • 18 million subscribers: December 14, 2013
  • 19 million subscribers: December 30, 2013
  • 20 million subscribers: January 16, 2014
  • 21 million subscribers: February 5, 2014
  • 22 million subscribers: March 22, 2014
  • 23 million subscribers: July 14, 2015
  • 24 million subscribers: February 3, 2016
  • 25 million subscribers: December 10, 2016
  • 26 million subscribers: December 7, 2017
  • 27 million subscribers: December 15, 2018
  • 28 million subscribers: December 31, 2018

Decline[]

  • Below 28 million subscribers: January 29, 2019

Regrowth[]

  • 28 million subscribers: March 14, 2019
  • 29 million subscribers: December 9, 2019
  • 30 million subscribers: April 8, 2020
  • 31 million subscribers: November 13, 2020
  • 32 million subscribers: October 3, 2021
  • 33 million subscribers: May 1, 2022
  • 34 million subscribers: November 3, 2022
  • 35 million subscribers: December 17, 2022
  • 36 million subscribers: June 8, 2023
  • 37 million subscribers: August 22, 2023
  • 38 million subscribers: October 15, 2023
  • 39 million subscribers: January 6, 2024

Video view milestones[]

  • 1 billion views: December 14, 2015
  • 2 billion views: December 28, 2019
  • 3 billion views: June 10, 2023

References[]

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