YouTube Studio, formerly known as Creator Studio (now often referred to as Creator Studio Classic) is a feature on YouTube that provides mostly private information only to the user that logged in into their channel. This information provided revolves around the channel's analytics along with its videos. The purpose of this feature is to make a YouTuber manage their channel, get insights that help them grow, and stay updated with the latest news.
Creator Studio Classic was initially created in 2005. The video editor provided by YouTube was removed in September 2018, and the annotations were removed on January 15, 2019.
In 2019, YouTube Studio received a complete redesign to adapt to Google's material design user interface. This is because Creator Studio Classic was using older technology and software. Because of this, it would take a lot of time to implement new features into this feature while using an elder software engine.
As of November 2019, access to Creator Studio Classic was gradually going away, with the redesigned and rebranded "YouTube Studio" slowly being implemented as the irreversible replacement of the feature to around 150,000 creators exclusively using this feature. In January 2020, this change happened to 1% of all the YouTube channels, then to 10% of all the YouTube channels in February 2020, then to every channel in April 2020.
YouTube Studio has several features:
- Channel dashboard: In this tab, one can check the latest video performance (including viewership analytics, impressions through click-rate, average view duration), the latest news, a wide variety of channel analytics, recent subscribers, videos from Creator Insider, a card for channel suggestions, the latest comments, the latest updates to YouTube Studio, and the known issues on YouTube Studio.
- Videos: The user can check and/or filter normal videos and/or live streams in this tab. Moreover, the videos, along with their information, are organized in a table. When a user hovers over a row, they can view a wide variety of options, like editing the video, promoting it, viewing its statistics, and more. Other information organized in columns includes the video's visibility (public, unlisted or private), available restrictions (copyright claim), a publication date, a view count, a comment count, and a like to dislike ratio.
- Playlists: When one clicks on this tab, they can view all of the playlists (public, unlisted and private) and gain access to edit them, but outside of YouTube Studio. The playlists can be edited from the thumbnail, the title, the visibility, the description, and the addition and/or removal of certain videos.
- Analytics: In this tab, it shows a large amount of channel analytics, including view/subscriber statistics, realtime/live statistics, video performance statistics, and the statistics about the latest video. There are other tabs for the channel analytics, including the reach (impressions, impressions through click-rate, views, unique viewers and more), engagement (watch time in hours, average view duration and more), and audience (unique viewers, average views per viewer, subscribers and more).
- Comments: The latest published comments, on-hold comments, and spam comments can be viewed in this tab. This includes every comment from every video from the user, but one can add filters to them, such as the "I haven't responded" filter, which only includes comments that the user hasn't replied to.
- Subtitles: This tab includes the ability to edit closed captions for all of the videos uploaded by the user. One can enable or disable community contributions, and enabling them means any viewer can add customized subtitles on certain videos of the creator.
- Monetization: Monetization allows the creator to include advertisements in any video to make money from viewers watching videos. Although this tab exists for every channel, not every channel has access to monetization because the channel must follow these requirements to enable it: the user's channel will need 4,000 public watch hours in the last 12 months and 1,000 subscribers.
- Customization You can customize your YouTube channel from this tab and users can add Channel Trailers, add up to ten Featured sections, add Featured channels, change the Profile picture, add a Banner image, add a Video watermark, add the Channel description, add the Channel links and add your Contact info.
- Audio Library: When one clicks on this tab, they are lead to an external link that indicates a large list of royalty/copyright-free music that one can add into their channel's videos while editing them.